Snom SVP Sales Battle Card: Chad Collins Channel Surge

🚀 Battle Card: Snom (VTech Communications, Inc.)

• Chad M. Collins, Senior Vice President of Sales for Snom and VTech Hospitality in the US & CALA Regions · 🔗 LinkedIn

• This Snom sales trigger signals a renewed push on channel expansion and market share growth across the Americas. → Source

• Fragmented channel partnerships hindering consistent revenue growth

• Limited visibility into cross-regional sales performance

• Primary: Unified CRM and channel management solution → real-time pipeline tracking and 25% faster deal closure

• Expansion: Regional sales training & enablement services → 30% improvement in team win rates

• HQ: Tigard, OR

• Employees: ≈ 150

• Rev: ≈ $40 M

• Website: snomamericas.com

🤼 Competitive Intel

• Cisco — Enterprise Telephony / UC
• Unique edge: Deep integration with enterprise networks
• Evaluated by CTO & COO for scalability

• Avaya — Hospitality Communication Platforms
• Unique edge: Tailored hospitality workflow features
• Evaluated by VP Hospitality for guest experience

• Yealink — VoIP Endpoints
• Unique edge: Cost-effective high-quality handsets
• Evaluated by Dir. Finance for TCO reduction

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Unified CRM and channel management solution with real-time pipeline tracking❑
PROOF_METRIC  = ❑25% faster deal closure❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Chad
COMPANY     = Snom
DEPT        = Sales
SIZE        = ≈12
BOTTLENECK  = Fragmented channel partnerships hindering consistent revenue growth
EVENT       = Promotion of Chad M. Collins to Senior Vice President of Sales
DETAIL      = your promotion to SVP Sales
PAIN        = Fragmented channel partnerships hindering consistent revenue growth
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250905737891&div=41152219
SIM_CO      = Yealink
WIN_METRIC  = 25% faster deal closure
NEXT_SIZE   = ≈18
EMP_EST     = ≈150
REV_EST     = ≈$40M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.  
Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈12-person Sales

Chad—noticed your Sales team is ≈12.

That’s when Fragmented channel partnerships hindering consistent revenue growth slows growth.

We helped Yealink fix this with Unified CRM and channel management solution with real-time pipeline tracking.

Result: 25% faster deal closure.  
Quick call?

PS—next bottleneck hits ≈18.

DM ≤45 words, TONE:
Saw your post about your promotion to SVP Sales — Fragmented channel partnerships hindering consistent revenue growth.  
Unified CRM and channel management solution with real-time pipeline tracking. 25% faster deal closure.  
Quick chat?