Snowflake CFO Sales Trigger

🚀 Battle Card: Snowflake

• Brian Robins, Chief Financial Officer · 🔗 LinkedIn

• New CFO brings hyper-growth finance playbooks from SaaS leaders to scale reporting and investor relations for the AI era. → Source

• This Snowflake sales trigger signals a major re-tooling of financial systems ahead of aggressive revenue targets.

• Scaling close processes to support multi-billion revenue growth

• Real-time FP&A for data-driven funding and resource allocation

• Primary: Financial Close & Consolidation automation → Compress close cycle by 50%

• Expansion: Real-time Financial Planning & Analysis → Dynamic forecasting for AI-led decisions

• HQ: Bozeman, MT

• Employees: ≈ 3,000

• Rev: ≈ $2 B

• Website: https://www.snowflake.com/

🤼 Competitive Intel

• Oracle — ERP / Financials
• Unique edge: Deep integration across Oracle Cloud
• Evaluated by CFO for unified financial controls

• Workday — FP&A / HCM Financial Planning
• Unique edge: Cloud-native ease of use
• Evaluated by Finance Ops for budgeting agility

• SAP — S/4HANA Finance
• Unique edge: End-to-end enterprise accounting
• Evaluated by IT & Treasury for global scalability

• NetSuite — Cloud ERP / Financial Management
• Unique edge: Rapid mid-market deployment
• Evaluated by Dir. Accounting for TCO

• Coupa — Business Spend Management
• Unique edge: Real-time spend analytics
• Evaluated by Procurement & Finance for compliance

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Financial Close & Consolidation automation❑
PROOF_METRIC  = ❑50% faster close cycles❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Brian
COMPANY     = Snowflake
DEPT        = Finance
SIZE        = ≈ 40
BOTTLENECK  = Scaling close processes
EVENT       = CFO appointment
DETAIL      = Brian Robins joining 9/22
PAIN        = Scaling close processes
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250903529482&div=41152219
SIM_CO      = GitLab
WIN_METRIC  = 50% faster close cycles
NEXT_SIZE   = ≈ 80
EMP_EST     = ≈ 3,000
REV_EST     = ≈ $2B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 40-person Finance

Brian—noticed your Finance team is ≈ 40.

That’s when Scaling close processes slows growth.

We helped GitLab fix this with Financial Close & Consolidation automation.

Result: 50% faster close cycles.
Quick call?

PS—next bottleneck hits ≈ 80.

DM ≤45 words, TONE:punchy:
Saw your post about Brian Robins joining 9/22 — Scaling close processes.
Financial Close & Consolidation automation. 50% faster close cycles.
Quick chat?