Snowflake CCO Sales Trigger Playbook

🚀 Battle Card: Snowflake

• Stella Low, Chief Communications Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/snowflake-computing)

• This Snowflake sales trigger signals a high-stakes communications overhaul as Snowflake scales in the AI Data Cloud era. → Source

• Inconsistent global communications strategy as Snowflake enters new markets

• Limited thought-leadership amplification amid rising AI competition

• Primary: Corporate Communications Platform → streamline global messaging and crisis response

• Expansion: AI-Powered PR Analytics → measure campaign impact and optimize stakeholder engagement

• HQ: Bozeman, MT

• Employees: 7,800

• Rev: ≈ $2.2 B

• Website: [snowflake.com](https://www.snowflake.com/)

🤼 Competitive Intel

• Cision — PR Distribution & Media Monitoring
• Unique edge: Vast media contacts database and integrated analytics
• Evaluated by communications for global reach and reporting capabilities

• Meltwater — Media Intelligence & Social Listening
• Unique edge: Real-time social media tracking tied to earned media
• Evaluated by comms and social teams for reputation management

• Business Wire — Press Release Distribution
• Unique edge: High credibility with financial & tech journalists
• Evaluated by investor relations for seamless SEC dissemination

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Corporate Communications Platform❑
PROOF_METRIC  = ❑40% faster crisis response❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Stella
COMPANY     = Snowflake
DEPT        = communications
SIZE        = ≈ TBD
BOTTLENECK  = inconsistent global communications strategy
EVENT       = leadership hire
DETAIL      = Snowflake naming Stella Low as CCO
PAIN        = limited thought-leadership amplification
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250929450594&div=41152219
SIM_CO      = HP
WIN_METRIC  = 40% faster crisis response
NEXT_SIZE   = ≈ TBD
EMP_EST     = 7,800
REV_EST     = ≈ $2.2B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person communications

Stella—noticed your communications team is ≈ TBD.

That’s when inconsistent global communications strategy slows growth.

We helped HP fix this with Corporate Communications Platform.

Result: 40% faster crisis response.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about Snowflake naming Stella Low as CCO — limited thought-leadership amplification.  
Corporate Communications Platform. 40% faster crisis response.  
Quick chat?