Sonrava Health Sales Trigger
Sonrava Health taps Tony Caskey as Clinic Ops President. Pitch your Clinic Management Platform to standardize processes, boost compliance, and fill your pipeline.
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🚀 Battle Card: Sonrava Health
Quick trigger:
👤 Decision Maker in the News
- Tony Caskey, President, Clinic Operations – DentalWorks · 🔗 LinkedIn
💡 Why It Matters
- Experienced leader with a track record scaling operations and integrating large healthcare networks → Source
🎯 Core Pain Point
- Lack of standardized operational discipline across a rapidly expanding multi-brand footprint
- Fragmented data and workflows hindering real-time oversight in 18 states
💰 What to Pitch
- Primary: Clinic Management Platform → Standardize procedures, reduce variance, boost compliance
- Expansion: Workforce Management & Training Suite → Elevate staff engagement, enhance patient experience
This is a prime Sonrava Health sales trigger: they just onboarded a seasoned ops executive ready to optimize performance. Leverage this Sonrava Health sales trigger to highlight how your technology scales across multi-market operations.
🗺️ Quick Context
- HQ: Orange, CA
- Employees: ≈ 5,000
- Rev: ≈ $800 M
- Website: sonrava.com
Keep the Sonrava Health sales trigger top-of-mind in every conversation.
🤼 Competitive Intel
Which other vendors you’ll probably face to win Sonrava Health’s business.
- Dentrix — Dental practice management
- Unique edge: Deeply integrated imaging & billing
- Evaluated by VP Ops for chair-to-checkout workflow
- Open Dental — Dental software
- Unique edge: Open API & customization
- Evaluated by IT for integration flexibility
- Curve Dental — Cloud-based dental EMR
- Unique edge: Seamless remote access
- Evaluated by CIO for scalability
- Patterson (Eaglesoft) — Practice management
- Unique edge: Broad third-party ecosystem
- Evaluated by Finance for cost predictability
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑❑
PROOF_METRIC = ❑❑
CTA_STYLE = ❑case_study❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Tony
COMPANY = Sonrava Health
DEPT = Clinic Operations
SIZE = ≈ TBD
BOTTLENECK = lack of standardized ops across a rapidly expanding multi-brand footprint
EVENT = appointment of Tony Caskey as President, Clinic Operations – DentalWorks
DETAIL = Welcomes Tony Caskey as President of Clinic Operations – DentalWorks
PAIN = fragmented data and workflows hindering real-time oversight in 18 states
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250806213644&div=41152219
SIM_CO = MyEyeDr.
WIN_METRIC = 31% location growth
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 5,000
REV_EST = ≈ $800M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Clinic Operations
Tony—noticed your Clinic Operations team is ≈ TBD.
That’s when lack of standardized ops across a rapidly expanding multi-brand footprint slows growth.
We helped MyEyeDr. fix this with ❑❑.
Result: 31% location growth.
Want the 2-min recap?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Welcomes Tony Caskey as President of Clinic Operations – DentalWorks — fragmented data and workflows hindering real-time oversight in 18 states.
❑❑. ❑❑.
Send case study?