SOP Battle Card: New CCO Hire Sparks Growth
New CCO hire = green light for pipeline and deal flow. Our battle card arms you with pain points, pitch angles, competition intel, and next touches at SOP.
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🚀 Battle Card: Southern Orthodontic Partners
Leverage this Southern Orthodontic Partners sales trigger to engage prospects with high-impact insights.
Quick trigger:
👤 Decision Maker in the News
- Ryan Moynihan, Chief Commercial Officer · 🔗 LinkedIn
💡 Why It Matters
- This Southern Orthodontic Partners sales trigger underlines the push for digital transformation and unified commercial strategy to scale orthodontic practice support. → Source
🎯 Core Pain Point
- No centralized commercial growth framework to expand network efficiently
- Fragmented analytics and digital tooling across partner practices
💰 What to Pitch
- Primary: Commercial Strategy Consulting → Accelerate market expansion and revenue growth
- Expansion: Digital Transformation Suite → Enhance data-driven decision-making and operational consistency
🗺️ Quick Context
- HQ: Nashville, TN
- Employees: ≈ 150
- Rev: ≈ $30 M
- Website: southernop.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Southern Orthodontic Partners’ business.*
- Salesforce — CRM / Sales Automation
- Unique edge: Enterprise-grade scalability & ecosystem
- Evaluated by CCO & VP Sales for growth engine
- HubSpot — Marketing Automation / CRM
- Unique edge: Unified marketing-to-sales workflows
- Evaluated by CMO & Marketing Ops
- Dentrix — Practice Management Software
- Unique edge: Orthodontic-specific scheduling & billing
- Evaluated by Ops & Finance leads
- Dolphin Management — Practice Management & Analytics
- Unique edge: Deep orthodontic analytics
- Evaluated by IT & Digital Transformation team
- Gaidge — Analytics / BI Platform
- Unique edge: Orthodontics-focused performance insights
- Evaluated by CCO & Data team
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Stay ahead of every Southern Orthodontic Partners sales trigger by subscribing—no fluff, all pipeline.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Commercial Strategy Consulting & Digital Transformation Suite❑
PROOF_METRIC = ❑30% revenue growth❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Ryan
COMPANY = Southern Orthodontic Partners
DEPT = Commercial
SIZE = 150
BOTTLENECK = fragmented analytics and digital tooling
EVENT = Appoints Ryan Moynihan as Chief Commercial Officer
DETAIL = being appointed Chief Commercial Officer
PAIN = No centralized commercial growth framework
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251020441018&div=41152219
SIM_CO = Gaidge
WIN_METRIC = 30% revenue growth
NEXT_SIZE = 300
EMP_EST = ≈ 150
REV_EST = ≈ $30 M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 150-person Commercial
Ryan—noticed your Commercial team is ≈ 150.
That’s when fragmented analytics and digital tooling slows growth.
We helped Gaidge fix this with Commercial Strategy Consulting & Digital Transformation Suite.
Result: 30% revenue growth.
Quick call?
PS—next bottleneck hits ≈ 300.
DM ≤45 words, TONE:
Saw your post about being appointed Chief Commercial Officer — No centralized commercial growth framework.
Commercial Strategy Consulting & Digital Transformation Suite. 30% revenue growth.
Quick chat?