Southern Trust Sales Trigger: Jensen’s CEO Move
Douglas Jensen’s appointment at Southern Trust Insurance unlocks digital modernization spend. Pitch cloud-based policy admin and claims automation to fuel your pipeline and close deals faster.
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🚀 Battle Card: Southern Trust Insurance Company
Quick trigger: Douglas Jensen appointed President & CEO (Sep 24, 2025)
This Southern Trust Insurance Company sales trigger kicks off a strategic push for operational excellence.
👤 Decision Maker in the News
- Douglas Jensen, President and Chief Executive Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/southern-trust-insurance-company/)
💡 Why It Matters
- New CEO with 30+ years in P&C signals digital modernization spend → Source
- This Southern Trust Insurance Company sales trigger points to increased budgets in policy administration and claims systems.
🎯 Core Pain Point
- Fragmented policy administration systems slowing down new business and renewals
- Manual claims processes leading to higher loss adjustment expenses
💰 What to Pitch
- Primary: Cloud-based Policy Admin Platform → Accelerate policy issuance by 50%
- Expansion: Advanced Claims Automation → Reduce claims cycle time by 30%
🗺️ Quick Context
- HQ: Macon, GA
- Employees: ≈ 200
- Rev: ≈ $150 M
- Website: [stins.com](https://www.stins.com)
🤼 Competitive Intel
Which other vendors you’ll probably face to win Southern Trust Insurance Company’s business and this sales trigger.
- Guidewire — Policy Admin Suite
- Unique edge: Market-leading end-to-end P&C platform
- Evaluated by CIO & COO for stability and roadmap
- Duck Creek — Policy Administration
- Unique edge: SaaS-based configuration agility
- Evaluated by IT & Underwriting for speed to market
- Majesco — Digital-First Insurance
- Unique edge: Cloud-native, scalable architecture
- Evaluated by Dir. Ops for rapid deployment
- Insurity — Integration & Analytics
- Unique edge: Pre-built connectors & analytics modules
- Evaluated by CTO for seamless ecosystem integration
✅ Do-Now Checklist
Connect with Douglas Jensen on LinkedIn (link above)
Craft first-touch email referencing this Southern Trust Insurance Company sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑≈ TBD❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑≈ TBD❑
TONE = ❑≈ TBD❑
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📌 TARGET COMPANY
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NAME = Douglas
COMPANY = Southern Trust Insurance Company
DEPT = ≈ TBD
SIZE = ≈ TBD
BOTTLENECK = ≈ TBD
EVENT = CEO appointment
DETAIL = Douglas Jensen’s appointment
PAIN = ≈ TBD
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250929307148&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ TBD
REV_EST = ≈ TBD
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person ≈ TBD
Douglas—noticed your ≈ TBD team is ≈ TBD.
That’s when ≈ TBD slows growth.
We helped ≈ TBD fix this with ≈ TBD.
Result: ≈ TBD.
≈ TBD
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Douglas Jensen’s appointment — ≈ TBD.
≈ TBD. ≈ TBD.
≈ TBD