Battle Card: Sovos CIO Hire Ignites Pipeline

🚀 Battle Card: Sovos

• Peter Gaffney, Chief Information Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/sovos/)

• This Sovos sales trigger signals fresh IT budget for cloud infrastructure and security enhancements → Source

• Scaling global cloud infrastructure

• Maintaining data security & compliance

• Primary: Cloud Infrastructure Optimization → Faster tax reporting and system reliability

• Expansion: Security Compliance Automation → Ensure ISO-level certifications and reduce audit risk

• HQ: Atlanta, GA

• Employees: ≈ 1,000

• Rev: ≈ $300M

• Website: [https://sovos.com](https://sovos.com)

🤼 Competitive Intel

• Avalara — Tax compliance automation
• Unique edge: Quick integration for e-commerce
• Evaluated by VP Finance for speed to market

• Vertex — Enterprise tax solutions
• Unique edge: Deep ERP integration
• Evaluated by CIO for scalability

• Thomson Reuters ONESOURCE — Comprehensive tax suite
• Unique edge: End-to-end global coverage
• Evaluated by Tax Ops for completeness

• TaxJar — E-commerce tax automation
• Unique edge: SaaS simplicity and analytics
• Evaluated by Product Managers for UX

• Coupa — Spend management with tax compliance
• Unique edge: Unified procurement and tax
• Evaluated by Procurement for ROI

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Cloud Infrastructure Optimization for compliance systems❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Peter
COMPANY     = Sovos
DEPT        = Information Technology
SIZE        = ≈ TBD
BOTTLENECK  = Scaling global cloud infrastructure
EVENT       = Appoints new CIO
DETAIL      = Sovos appoints new CIO to drive innovation & security
PAIN        = Maintaining data security & compliance
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251007333497&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 1000
REV_EST     = ≈ $300M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Information Technology

Peter—noticed your Information Technology team is ≈ TBD.

That’s when Scaling global cloud infrastructure slows growth.

We helped ≈ TBD fix this with Cloud Infrastructure Optimization for compliance systems.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about Sovos appoints new CIO to drive innovation & security — Maintaining data security & compliance.  
Cloud Infrastructure Optimization for compliance systems. ≈ TBD.  
Quick chat?