Pipeline Pulse: Splash Sports Series B Alert
Splash Sports just closed a $14.5M Series B. Get decision-maker intel, pain points, and your immediate pitch plan. Fuel your pipeline and close faster.
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🚀 Battle Card: Splash Sports
Quick trigger:
👤 Decision Maker in the News
- TJ Ross, CEO 📧 <TJ@splashsports.com>
💡 Why It Matters
- This Series B boost is a Splash Sports sales trigger signaling heightened demand for scalable marketing and platform services. → [Source](https://vcnewsdaily.com/splash-sports/venture-capital-funding/mxlxhnxhby)
🎯 Core Pain Point
- Scaling platform performance during peak contests
- Cost-efficient user acquisition and retention
💰 What to Pitch
- Primary: Marketing Automation Platform → Improve user acquisition ROI by 25%
- Expansion: Cloud Scalability Solution → Ensure zero downtime during high-traffic games
🗺️ Quick Context
- HQ: Denver, CO
- Employees: ≈ 60
- Rev: ≈ $12 M
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Splash Sports’s business.*
- HubSpot — Marketing Automation
- Unique edge: All-in-one inbound marketing suite
- Evaluated by CMO & Demand Gen Leads for campaign orchestration
- Mailchimp — Email & Ad Campaigns
- Unique edge: User-friendly & cost-effective for rapid outreach
- Evaluated by Growth Marketing for budget alignment
- Marketo — Lead Management
- Unique edge: Advanced lead scoring & analytics
- Evaluated by VP Marketing for enterprise reporting
- AWS — Cloud Infrastructure
- Unique edge: Global footprint & managed services
- Evaluated by CTO for uptime guarantees
- Google Cloud — Cloud Infrastructure
- Unique edge: AI/ML toolkit & data analytics
- Evaluated by Engineering Heads for future-proofing
- Microsoft Azure — Cloud Infrastructure
- Unique edge: Hybrid cloud + enterprise security
- Evaluated by IT Ops for compliance needs
- Stripe — Payment Processing
- Unique edge: Developer-friendly APIs & global reach
- Evaluated by CFO for transaction costs
- PayPal — Payment Processing
- Unique edge: Brand trust & instant payouts
- Evaluated by Finance for user trust signals
- Adyen — Payment Processing
- Unique edge: Unified global acquiring
- Evaluated by Ops for multi-currency support
✅ Do-Now Checklist
Connect with TJ Ross on LinkedIn (search “TJ Ross Splash Sports”)
Generate email + DM with the Copy-My-Prompt block, framing around this Splash Sports sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑NewsletterForLeads❑
OFFER_BRIEF = ❑Marketing Automation Platform to improve user acquisition ROI by 25%❑
PROOF_METRIC = ❑25% acquisition ROI uplift❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = TJ
COMPANY = Splash Sports
DEPT = Engineering
SIZE = ≈10
BOTTLENECK = scaling platform performance during peak contests
EVENT = Series B $14.5M raise
DETAIL = Series B $14.5M raise
PAIN = cost-efficient user acquisition and retention
SRC = https://vcnewsdaily.com/splash-sports/venture-capital-funding/mxlxhnxhby
SIM_CO = FanDuel
WIN_METRIC = 25% uplift in acquisition ROI
NEXT_SIZE = ≈20
EMP_EST = ≈60
REV_EST = ≈$12M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈10-person Engineering
TJ—noticed your Engineering team is ≈10.
That’s when scaling platform performance during peak contests slows growth.
We helped FanDuel fix this with Marketing Automation Platform to improve user acquisition ROI by 25%.
Result: 25% uplift in acquisition ROI.
Quick call?
PS—next bottleneck hits ≈20.
DM ≤45 words, TONE:
Saw your post about Series B $14.5M raise — cost-efficient user acquisition and retention.
Marketing Automation Platform to improve user acquisition ROI by 25%. 25% acquisition ROI uplift.
Quick chat?