Quota Alert: The Standard’s Next Touch
Cale Benner is now AVP of Total Experience at The Standard. Use this trigger to pitch an Experience Management platform and CRM integration. Fuel your pipeline → close big deals.
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🚀 Battle Card: The Standard
Quick trigger:
👤 Decision Maker in the News
- Cale Benner, Assistant Vice President of Total Experience in IT · 🔗 LinkedIn
💡 Why It Matters
- The Standard sales trigger underscores a strategic shift to unified customer-and-employee journeys, driving demand for end-to-end experience platforms. → Source
🎯 Core Pain Point
- Fragmented digital and contact-center experiences hindering engagement
- Siloed Voice of the Customer and CRM systems blocking personalization
💰 What to Pitch
- Primary: Experience Management Platform → Drive intuitive, data-driven experiences at scale (capitalize on The Standard sales trigger)
- Expansion: CRM & Contact Center Integration → Harmonize all touchpoints for seamless service (timely given The Standard sales trigger)
🗺️ Quick Context
- HQ: Portland, OR
- Employees: ≈ 4,233
- Rev: ≈ $2 B
- Website: standard.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win The Standard’s business.
- Qualtrics — Experience Management
- Unique edge: advanced VoC analytics
- Evaluated by AVP IT for unified feedback
- Medallia — Experience Management
- Unique edge: real-time journey insights
- Evaluated by CX teams for usability
- Adobe Experience Manager — Digital Experience Platform
- Unique edge: integrated content & personalization
- Evaluated by IT for scalability
- Salesforce — CRM & CX
- Unique edge: robust ecosystem & AI features
- Evaluated by IT & Ops for CRM integration
- Genesys — Contact Center
- Unique edge: omnichannel routing & AI bots
- Evaluated by Contact Center leadership
✅ Do-Now Checklist
Connect with Cale Benner on LinkedIn (link above)
Craft email & DM referencing this The Standard sales trigger and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Get intel like this dry-runed for any sales trigger—no fluff, all pipeline.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑an Experience Management Platform❑
PROOF_METRIC = ❑25% NPS improvement❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
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📌 TARGET COMPANY
────────────────────────────
NAME = Cale
COMPANY = The Standard
DEPT = IT
SIZE = 50
BOTTLENECK = Fragmented digital and contact-center experiences
EVENT = Promotion
DETAIL = being promoted to Assistant Vice President of Total Experience in IT
PAIN = Fragmented digital and contact-center experiences hindering engagement
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250826257856&div=41152219
SIM_CO = Unum
WIN_METRIC = 30% CSAT increase
NEXT_SIZE = 100
EMP_EST = ≈ 4,233
REV_EST = ≈ $2 B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 50-person IT
Cale—noticed your IT team is ≈ 50.
That’s when Fragmented digital and contact-center experiences slows growth.
We helped Unum fix this with an Experience Management Platform.
Result: 30% CSAT increase.
Quick call?
PS—next bottleneck hits ≈ 100.
DM ≤45 words, TONE:
Saw your post about being promoted to Assistant Vice President of Total Experience in IT — Fragmented digital and contact-center experiences hindering engagement.
an Experience Management Platform. 25% NPS improvement. Quick chat?