Sun Auto Tire HR Battle Card

🚀 Battle Card: Sun Auto Tire & Service

• Susie Long, Chief People Officer · 🔗 LinkedIn

• This Sun Auto Tire & Service sales trigger highlights the need for scalable people strategies as Sun Auto scales to 525+ locations across 25 states. → Source

• Scaling HR infrastructure to support rapid national expansion

• Improving leadership capability and teammate retention across diverse regions

• Primary: Scalable HRIS solution → Streamlined onboarding and compliance across 525+ locations Use this Sun Auto Tire & Service sales trigger to emphasize scalability.

• Expansion: Leadership development program → Enhanced leadership pipeline and reduced turnover

• HQ: Mesa, AZ

• Employees: ≈ 5,000

• Rev: ≈ $525 M

• Website: https://www.sun.auto/

🤼 Competitive Intel

• Workday — HCM
• Unique edge: Unified finance & HR suite
• Evaluated by CFO & CHRO for end-to-end visibility

• SAP SuccessFactors — HCM
• Unique edge: Deep global compliance and localization
• Evaluated by VP Ops & Legal for policy governance

• UKG — HR & Workforce Management
• Unique edge: Advanced scheduling & labor analytics
• Evaluated by Directors of Retail Ops for multi-state labor compliance

• BambooHR — Core HR
• Unique edge: SMB-friendly UI with low TCO
• Evaluated by CHRO for ease of adoption

• ADP — Payroll & HCM
• Unique edge: Robust payroll services & global reach
• Evaluated by CFO & IT for payroll accuracy and security

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Scalable HRIS implementation❑
PROOF_METRIC  = ❑20% lower turnover❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Susie
COMPANY     = Sun Auto Tire & Service
DEPT        = People
SIZE        = ≈ TBD
BOTTLENECK  = Scaling HR infrastructure for rapid national expansion
EVENT       = Appointment of Susie Long as Chief People Officer
DETAIL      = Susie Long’s appointment as CPO
PAIN        = Improving leadership capability and teammate retention
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251030759198&div=41152219
SIM_CO      = Firestone Complete Auto Care
WIN_METRIC  = 25% reduction in time-to-hire
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 5,000
REV_EST     = ≈ $525M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person People

Susie—noticed your People team is ≈ TBD.

That’s when Scaling HR infrastructure for rapid national expansion slows growth.

We helped Firestone Complete Auto Care fix this with Scalable HRIS implementation.

Result: 25% reduction in time-to-hire.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about Susie Long’s appointment as CPO — Improving leadership capability and teammate retention.  
Scalable HRIS implementation. 20% lower turnover.  
Quick chat?