Sun Auto Tire HR Battle Card
- Susie Long named CPO at Sun Auto Tire & Service. - Pitch scalable HRIS & leadership dev to support 525+ locations. - Daily playbook to build pipeline & hit quota.
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🚀 Battle Card: Sun Auto Tire & Service
Quick trigger:
👤 Decision Maker in the News
- Susie Long, Chief People Officer · 🔗 LinkedIn
💡 Why It Matters
- This Sun Auto Tire & Service sales trigger highlights the need for scalable people strategies as Sun Auto scales to 525+ locations across 25 states. → Source
🎯 Core Pain Point
- Scaling HR infrastructure to support rapid national expansion
- Improving leadership capability and teammate retention across diverse regions
💰 What to Pitch
- Primary: Scalable HRIS solution → Streamlined onboarding and compliance across 525+ locations Use this Sun Auto Tire & Service sales trigger to emphasize scalability.
- Expansion: Leadership development program → Enhanced leadership pipeline and reduced turnover
🗺️ Quick Context
- HQ: Mesa, AZ
- Employees: ≈ 5,000
- Rev: ≈ $525 M
- Website: https://www.sun.auto/
🤼 Competitive Intel
This Sun Auto Tire & Service sales trigger will put you up against these vendors:
- Workday — HCM
- Unique edge: Unified finance & HR suite
- Evaluated by CFO & CHRO for end-to-end visibility
- SAP SuccessFactors — HCM
- Unique edge: Deep global compliance and localization
- Evaluated by VP Ops & Legal for policy governance
- UKG — HR & Workforce Management
- Unique edge: Advanced scheduling & labor analytics
- Evaluated by Directors of Retail Ops for multi-state labor compliance
- BambooHR — Core HR
- Unique edge: SMB-friendly UI with low TCO
- Evaluated by CHRO for ease of adoption
- ADP — Payroll & HCM
- Unique edge: Robust payroll services & global reach
- Evaluated by CFO & IT for payroll accuracy and security
✅ Do-Now Checklist
Connect with Susie Long on LinkedIn (link above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Act on this Sun Auto Tire & Service sales trigger daily—no fluff, all pipeline.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Scalable HRIS implementation❑
PROOF_METRIC = ❑20% lower turnover❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Susie
COMPANY = Sun Auto Tire & Service
DEPT = People
SIZE = ≈ TBD
BOTTLENECK = Scaling HR infrastructure for rapid national expansion
EVENT = Appointment of Susie Long as Chief People Officer
DETAIL = Susie Long’s appointment as CPO
PAIN = Improving leadership capability and teammate retention
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251030759198&div=41152219
SIM_CO = Firestone Complete Auto Care
WIN_METRIC = 25% reduction in time-to-hire
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 5,000
REV_EST = ≈ $525M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person People
Susie—noticed your People team is ≈ TBD.
That’s when Scaling HR infrastructure for rapid national expansion slows growth.
We helped Firestone Complete Auto Care fix this with Scalable HRIS implementation.
Result: 25% reduction in time-to-hire.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Susie Long’s appointment as CPO — Improving leadership capability and teammate retention.
Scalable HRIS implementation. 20% lower turnover.
Quick chat?