Sunbelt Multifamily Surge: Cushman & Wakefield Trigger

🚀 Battle Card: Cushman & Wakefield

• Jordan McCarley, Executive Vice Chair, Carolinas Institutional Multifamily Advisory team · 🔗 LinkedIn

• A proven leader returns to supercharge Sunbelt multifamily deals in a high-growth market—capturing more institutional mandates. → Source

• Scaling advisory capacity to meet surging Sunbelt multifamily demand

• Navigating complex capital markets in a competitive institutional landscape

• Primary: Institutional Multifamily Advisory Platform → Accelerate deal velocity in high-growth markets

• Expansion: Collaborative Analytics Suite → Deliver deeper capital markets insights and client visibility

• HQ: Charlotte, NC

• Employees: ≈ 52,000

• Rev: ≈ $9.4 B

• Website: cushmanwakefield.com

🤼 Competitive Intel

• Salesforce — CRM / Sales
• Unique edge: Industry-leading pipeline visibility and forecasting
• Evaluated by VP Sales for integration with current brokerage workflows

• HubSpot — CRM / Marketing Automation
• Unique edge: All-in-one lead generation and nurturing
• Evaluated by Dir. Marketing for ease of deployment and TCO

• Microsoft Dynamics — CRM / Sales
• Unique edge: Seamless integration with Office 365 and Azure
• Evaluated by Sales Ops for enterprise security and scalability

• Workday — HRIS / People Management
• Unique edge: Unified HR, payroll, and talent management
• Evaluated by CHRO for global workforce planning

• BambooHR — HRIS
• Unique edge: User-friendly UI for SMB and mid-market HR teams
• Evaluated by HR Director for rapid onboarding and reporting

• ADP — Payroll / HR Services
• Unique edge: Comprehensive payroll compliance and benefits administration
• Evaluated by VP Finance for risk mitigation and scalability

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Institutional Multifamily Advisory Platform❑
PROOF_METRIC  = ❑Closed $5B in Sunbelt sales in 2024❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Jordan
COMPANY     = Cushman & Wakefield
DEPT        = Institutional Multifamily Advisory
SIZE        = ≈ TBD
BOTTLENECK  = Scaling advisory capacity to meet surging Sunbelt multifamily demand
EVENT       = Jordan McCarley joining your team
DETAIL      = Joins as Executive Vice Chair
PAIN        = Navigating complex capital markets in a competitive institutional landscape
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250903974857&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 52,000
REV_EST     = ≈ $9.4B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Institutional Multifamily Advisory

Jordan—noticed your Institutional Multifamily Advisory team is ≈ TBD.

That’s when Scaling advisory capacity to meet surging Sunbelt multifamily demand slows growth.

We helped ≈ TBD fix this with Institutional Multifamily Advisory Platform.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about Joins as Executive Vice Chair — Navigating complex capital markets in a competitive institutional landscape.  
Institutional Multifamily Advisory Platform. Closed $5B in Sunbelt sales in 2024.  
Quick chat?