Battle Card: Sunrise Group’s $29M Funding Sales Trigger
Sunrise Group just pulled $29M to scale Dreem Health. Target CEO Laurent Martinot. Pitch Salesforce Sales Cloud & SAP SCM to centralize your pipeline and close fast.
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🚀 Battle Card: Sunrise Group
Quick trigger:
👤 Decision Maker in the News
- Laurent Martinot, Founder & CEO 📧 <laurent@hellosunrise.com>
💡 Why It Matters
- This Sunrise Group sales trigger unlocks budget for scaling its Dreem Health rollout across 50 states. → Source
🎯 Core Pain Point
- Fragmented sales ops preventing clear pipeline visibility for Dreem Health expansion.
- Complex device logistics hindering fast delivery of at-home diagnostic kits.
💰 What to Pitch
- Primary: Salesforce Sales Cloud → Centralize sales pipelines and forecast accuracy
- Expansion: SAP Supply Chain Management → Streamline device manufacturing and distribution
🗺️ Quick Context
- HQ: New York, NY
- Employees: ≈ 200
- Rev: ≈ $15 M
🤼 Competitive Intel
Which other vendors you’ll probably face to win Sunrise Group’s business.
Sales
- Salesforce — Sales CRM
- Unique edge: Industry-leading customization & ecosystem
- Evaluated by VP Sales for pipeline consistency
- HubSpot — Sales CRM
- Unique edge: All-in-one free CRM tier
- Evaluated by Dir. Sales for quick deployment
- Zoho — Sales CRM
- Unique edge: Affordable and modular
- Evaluated by Sales Ops for budget fit
Marketing
- Marketo — Marketing Automation
- Unique edge: Advanced lead scoring & nurturing
- Evaluated by Dir. Marketing for patient acquisition
- HubSpot — Marketing Automation
- Unique edge: Integrated CRM and marketing hub
- Evaluated by CMO for cross-channel campaigns
- Pardot — Marketing Automation
- Unique edge: Deep Salesforce integration
- Evaluated by Marketing Ops for reporting
Ops & Supply Chain
- SAP — SCM
- Unique edge: End-to-end device logistics & manufacturing
- Evaluated by COO for scale
- Oracle — SCM Cloud
- Unique edge: AI-driven demand forecasting
- Evaluated by VP Ops for resilience
- Infor — SCM
- Unique edge: Industry-specific templates
- Evaluated by Supply Chain Director for agility
✅ Do-Now Checklist
Connect with Laurent Martinot and add to your CRM
Craft first touch email/DM referencing this Sunrise Group sales trigger & send by EOD
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Catch the next Sunrise Group sales trigger—and more—daily.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑Salesforce Sales Cloud deployment❑
PROOF_METRIC = ❑30% boost in forecast accuracy❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Laurent
COMPANY = Sunrise Group
DEPT = Sales
SIZE = ≈ 200
BOTTLENECK = fragmented sales ops
EVENT = Pulled $29M funding
DETAIL = expanding Dreem Health across 50 states
PAIN = fragmented sales ops hindering pipeline visibility
SRC = https://vcnewsdaily.com/sunrise-group/venture-capital-funding/xnpgrgpyrh
SIM_CO = ResMed
WIN_METRIC = 30% more accurate forecasts
NEXT_SIZE = ≈ 500
EMP_EST = ≈ 200
REV_EST = ≈ $15M
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TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 200-person Sales
Laurent—noticed your Sales team is ≈ 200.
That’s when fragmented sales ops slows growth.
We helped ResMed fix this with Salesforce Sales Cloud deployment.
Result: 30% more accurate forecasts.
Quick call?
PS—next bottleneck hits ≈ 500.
DM ≤45 words, TONE:
Saw your post about expanding Dreem Health across 50 states — fragmented sales ops hindering pipeline visibility.
Salesforce Sales Cloud deployment. 30% boost in forecast accuracy. Quick chat?