SureCo $23M Series A Sales Trigger

🚀 Battle Card: SureCo

• Matthew Kim, Co-Founder &amp; CEO 📧 <mkim@sureco.com>

• This SureCo sales trigger unlocks resources to expand ICHRA capabilities and scale enterprise adoption → Source

• Unpredictable health plan costs for large workforces

• Complex compliance across multiple carriers

• Primary: Compliance Automation Platform → Seamless ICHRA management and reduced risk

• Expansion: Analytics Dashboard → Actionable insights into plan utilization

• HQ: Santa Ana, CA

• Employees: ≈ 75

• Rev: ≈ $3M

• Website: [https://www.sureco.com](https://www.sureco.com)

🤼 Competitive Intel

• PeopleKeep — ICHRA administration
• Unique edge: Best-in-class compliance updates
• Evaluated by HR Director for regulatory coverage

• Maxwell Health — Benefits management
• Unique edge: Unified platform for elections &amp; billing
• Evaluated by VP HR for integration simplicity

• Take Command Health — Employee benefits platform
• Unique edge: Consumer-friendly selection engine
• Evaluated by COO for user adoption rates

• Gusto — Payroll &amp; benefits
• Unique edge: Bundle payroll with ICHRAs for single vendor
• Evaluated by CFO for cost consolidation

✅ Do-Now Checklist

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call | case_study❑
TONE          = ❑friendly | punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Matthew
COMPANY     = SureCo
DEPT        = Engineering
SIZE        = ≈ TBD
BOTTLENECK  = complex compliance across multiple carriers
EVENT       = Lands $23M Series A Financing
DETAIL      = $23M Series A funding
PAIN        = Unpredictable health plan costs for large workforces
SRC         = https://vcnewsdaily.com/sureco/venture-capital-funding/mkqgfjwltw
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 75
REV_EST     = ≈ $3M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Engineering

Matthew—noticed your Engineering team is ≈ TBD.

That’s when complex compliance across multiple carriers slows growth.

We helped ≈ TBD fix this with ❑<1-line value>❑.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about $23M Series A funding — Unpredictable health plan costs for large workforces.  
❑<1-line value>❑. ❑<metric>❑.  
Quick chat?