Surmount LA Expansion: Net Lease Sales Trigger
Surmount hires Kyle Gulock to lead LA push. Net lease advisory is your urgent pitch to fuel deal flow. Use this battle card to close faster in West Coast markets.
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🚀 Battle Card: SURMOUNT
Quick trigger:
👤 Decision Maker in the News
- Kyle Gulock, Managing Director, Investments · 🔗 [LinkedIn](https://www.linkedin.com/company/surmountcre/)
💡 Why It Matters
- This SURMOUNT sales trigger highlights the need for a local net lease advisor to capture LA market growth. → Source
🎯 Core Pain Point
- No West Coast brokerage footprint limiting deal sourcing in high-growth markets
- Disjointed regional expertise hindering seamless cross-market transactions
💰 What to Pitch
- Primary: Net Lease Advisory Services → Capture LA market, accelerate deal flow
- Expansion: Cross-Border Investment Solutions → Leverage Nordic relationships for global reach
🗺️ Quick Context
- HQ: New York, NY
- Employees: ≈ 130
- Rev: ≈ $50 M
🤼 Competitive Intel
*Which other vendors you’ll probably face to win SURMOUNT’s business.*
- CBRE — Commercial real estate services
- Unique edge: Global footprint & deep market research
- Evaluated by COO & VP Ops for execution scale
- JLL — Commercial real estate services
- Unique edge: Tech-driven platform & digital integration
- Evaluated by CFO & Dir Finance for cost efficiency
- Cushman & Wakefield — Commercial real estate services
- Unique edge: Strong capital markets capabilities
- Evaluated by VP Investments & CFO for transaction expertise
- Colliers — Commercial real estate services
- Unique edge: Agile mid-market focus
- Evaluated by Dir Ops & VP Ops for flexibility
✅ Do-Now Checklist
Connect with Kyle Gulock on LinkedIn (link above)
Reference the SURMOUNT sales trigger in your outreach
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑≈ TBD❑
OFFER_BRIEF = ❑≈ TBD❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Kyle
COMPANY = SURMOUNT
DEPT = Investments
SIZE = ≈ TBD
BOTTLENECK = lack of West Coast brokerage presence
EVENT = West Coast expansion
DETAIL = Hiring of Kyle Gulock as Managing Director Ahead of Los Angeles Office Opening
PAIN = limited deal sourcing in high-growth markets
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251005569863&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = 130
REV_EST = ≈ $50M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Investments
Kyle—noticed your Investments team is ≈ TBD.
That’s when lack of West Coast brokerage presence slows growth.
We helped ≈ TBD fix this with ≈ TBD.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Hiring of Kyle Gulock as Managing Director Ahead of Los Angeles Office Opening — limited deal sourcing in high-growth markets.
≈ TBD. ≈ TBD.
Quick chat?