Sweetgreen CFO Shuffle Sparks FP&A & ERP Pipeline

Jamie McConnell steps in as Sweetgreen CFO. Pitch FP&A and cloud ERP now to stack your pipeline, hit quota, and accelerate commission.

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๐Ÿš€ Battle Card: Sweetgreen, Inc.

Quick trigger:
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๐Ÿ‘ค Decision Maker in the News
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๐Ÿ’ก Why It Matters
  • This Sweetgreen, Inc. sales trigger signals a renewed push to scale financial systems as the brand expands coast-to-coast. โ†’ Source
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๐ŸŽฏ Core Pain Point
  • Scaling FP&A infrastructure across 260+ locations
  • Maintaining profitable growth with robust controls following public-company demands
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๐Ÿ’ฐ What to Pitch
  • Primary: Financial Planning & Analysis platform โ†’ enable real-time financial insights for growth scaling
  • Expansion: Cloud ERP integration โ†’ streamline financial processes across all regions
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๐Ÿ—บ๏ธ Quick Context
  • HQ: Los Angeles, CA
  • Employees: โ‰ˆ 3,500
  • Rev: โ‰ˆ $700 M
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Leverage this Sweetgreen, Inc. sales trigger to jump into their roadmap now.
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๐Ÿคผ Competitive Intel

Which other vendors youโ€™ll probably face to win Sweetgreen, Inc.โ€™s business.
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  • Oracle NetSuite โ€” ERP & Financials
    • Unique edge: End-to-end cloud finance suite
    • Evaluated by CFO & VP Finance for unified platform
  • Workday โ€” Financial Management
    • Unique edge: User-friendly interface & advanced analytics
    • Evaluated by CFO & IT for scalability
  • BlackLine โ€” Financial Close Automation
    • Unique edge: Automated reconciliation & compliance
    • Evaluated by Finance Director for month-end efficiency
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โœ… Do-Now Checklist

Connect with Jamie McConnell on LinkedIn
Reference the Sweetgreen, Inc. sales trigger in your first email to capture context
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step

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๐Ÿง  Copy My Prompt for Personalized Cold Outreach

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
โœ๏ธ YOUR COMPANY
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OUR_COMPANY   = โ‘โ‘
OFFER_BRIEF   = โ‘Financial Planning & Analysis platformโ‘
PROOF_METRIC  = โ‘30% faster closeโ‘
CTA_STYLE     = โ‘quick_callโ‘
TONE          = โ‘friendlyโ‘

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
๐Ÿ“Œ TARGET COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
NAME        = Jamie
COMPANY     = Sweetgreen, Inc.
DEPT        = Finance
SIZE        = โ‰ˆ 12
BOTTLENECK  = Scaling FP&A infrastructure across 260+ locations
EVENT       = Retirement of Mitch Reback and Appointment of Jamie McConnell as Chief Financial Officer
DETAIL      = Jamie McConnellโ€™s appointment as CFO
PAIN        = Maintaining profitable growth with robust controls following public-company demands
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250904920159&div=41152219
SIM_CO      = Chipotle
WIN_METRIC  = โ‰ˆ 30% faster close
NEXT_SIZE   = โ‰ˆ 20
EMP_EST     = โ‰ˆ 3,500
REV_EST     = โ‰ˆ $700M

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
TASK FOR CHATGPT
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
Role: โ€œNewsletterForLeads SDR-Assistโ€.
Validate any โ‰ˆ guesses via SRC.

EMAIL  (keep breaks):
Subject: โ‰ˆ 12-person Finance

Jamieโ€”noticed your Finance team is โ‰ˆ 12.

Thatโ€™s when Scaling FP&A infrastructure across 260+ locations slows growth.

We helped Chipotle fix this with Financial Planning & Analysis platform.

Result: โ‰ˆ 30% faster close.  
Quick call?

PSโ€”next bottleneck hits โ‰ˆ 20.

DM โ‰ค45 words, TONE:
Saw your post about Jamie McConnellโ€™s appointment as CFO โ€” Maintaining profitable growth with robust controls following public-company demands.  
Financial Planning & Analysis platform. 30% faster close.  
Quick chat?

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