Synchron Sales Trigger Battle Card

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🚀 Battle Card

Your quick-hit Synchron sales trigger to seize upping clinical trials and supply chain ops.

🚀 Battle Card: Synchron

Quick trigger:

👤 Decision Maker in the News

Andy Rasdal, Chief of Staff · 🔗 LinkedIn

💡 Why It Matters

This high-impact Synchron sales trigger signals a push to accelerate FDA trials and commercial rollout. → Source

🎯 Core Pain Point

Accelerating FDA clinical trial progression

Scaling manufacturing and supply chain for implantable devices

💰 What to Pitch

Primary: Clinical Trial Management Software → Faster trial milestones and regulatory compliance

Expansion: Supply Chain Visibility Platform → Optimized production and reduced lead times

🗺️ Quick Context

HQ: New York, NY

Employees: ≈ 120

Rev: ≈ $25 M

Website: synchron.com

🤼 Competitive Intel

Which other vendors you’ll probably face to win Synchron’s business.

Medidata — CTMS / EDC

Unique edge: End-to-end clinical trial platform
Evaluated by VP Clinical Ops & Chief of Staff

Veeva Systems — CTMS / eTMF

Unique edge: Cloud-native pharma focus
Evaluated by Dir. Clinical Ops for compliance

Oracle Health Sciences — CTMS / Safety

Unique edge: Integrated safety and pharmacovigilance modules
Evaluated by VP Regulatory Affairs for risk management

Kinaxis — Supply Chain Planning

Unique edge: Real-time analytics for medical device supply chain
Evaluated by VP Supply Chain & Ops for production uptime

✅ Do-Now Checklist

Connect with all decision makers on LinkedIn (links above)

Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch

Schedule follow-ups in CRM (Day 3 & Day 10)

Next Step

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🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑ ❑
OFFER_BRIEF   = ❑Clinical Trial Management Software❑
PROOF_METRIC  = ❑30% faster trial milestones❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Andy
COMPANY     = Synchron
DEPT        = ≈ TBD
SIZE        = ≈ TBD
BOTTLENECK  = accelerating FDA clinical trial progression
EVENT       = executive team expansion
DETAIL      = Appointment of Andy Rasdal as Chief of Staff
PAIN        = accelerating FDA clinical trial progression
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250819583131&div=41152219
SIM_CO      = DexCom
WIN_METRIC  = 30% faster trial milestones
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈120
REV_EST     = ≈$25M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person ≈ TBD

Andy—noticed your ≈ TBD team is ≈ TBD.

That’s when accelerating FDA clinical trial progression slows growth.

We helped DexCom fix this with Clinical Trial Management Software.

Result: 30% faster trial milestones.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about Appointment of Andy Rasdal as Chief of Staff — accelerating FDA clinical trial progression.  
Clinical Trial Management Software. 30% faster trial milestones. Quick chat?