TD Bank Sales Trigger: New Deposit Head Sparks Pipeline
TD Bank names Marc Womack as Head of U.S. Consumer Deposits. Pitch your digital banking platform and CDP now. Lock in your next touch and prime your pipeline.
Published on
Do not index
Do not index
🚀 Battle Card: TD Bank
Your TD Bank sales trigger—leadership shakeup in consumer deposits.
Quick trigger:
👤 Decision Maker in the News
- Marc Womack, Head of U.S. Consumer Deposit and Payment Products · 🔗 LinkedIn
💡 Why It Matters
- This TD Bank sales trigger signals a renewed focus on digital personalization and customer engagement in deposit and payment products. → Source
🎯 Core Pain Point
- Fragmented digital experiences hindering personalization
- Operational inefficiencies in payment processing
💰 What to Pitch
- Primary: Digital Banking Platform → Seamless omni-channel experiences & faster feature rollout
- Expansion: Customer Data Platform → Data-driven personalization & engagement
🗺️ Quick Context
- HQ: Mount Laurel, NJ
- Employees: ≈ 25,000
- Rev: ≈ $10 B
🤼 Competitive Intel
*Which other vendors you’ll probably face to win TD Bank’s business.*
- Backbase — Digital Banking Platform
- Unique edge: Seamless omni-channel UI
- Evaluated by Head of Consumer Products for front-end agility
- Temenos — Core Banking System
- Unique edge: Cloud-native scalability
- Evaluated by CTO for modernization roadmap
- nCino — Bank Operating System
- Unique edge: End-to-end workflow automation
- Evaluated by Head of Ops for process efficiency
- Adobe Marketo — Marketing Automation
- Unique edge: Integrated campaign orchestration
- Evaluated by Head of Marketing for personalized outreach
- Fiserv — Payments & Processing
- Unique edge: Global payment network reliability
- Evaluated by Head of Payments for transaction uptime
✅ Do-Now Checklist
Connect with Marc Womack on LinkedIn (link above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑Seamless omni-channel digital banking platform❑
PROOF_METRIC = ❑30% faster feature rollout❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Marc
COMPANY = TD Bank
DEPT = U.S. Consumer Deposit and Payment Products
SIZE = ≈100
BOTTLENECK = fragmented digital experiences
EVENT = Announces Marc Womack as Head of U.S. Consumer Deposit and Payment Products
DETAIL = new leadership in consumer deposit and payment products
PAIN = fragmented digital experiences hindering personalization
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250916804079&div=41152219
SIM_CO = Santander
WIN_METRIC = 30% faster feature rollout
NEXT_SIZE = ≈200
EMP_EST = ≈25,000
REV_EST = ≈$10B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 100-person U.S. Consumer Deposit and Payment Products
Marc—noticed your U.S. Consumer Deposit and Payment Products team is ≈100.
That’s when fragmented digital experiences slow growth.
We helped Santander fix this with Seamless omni-channel digital banking platform.
Result: 30% faster feature rollout.
Quick call?
PS—next bottleneck hits ≈200.
DM ≤45 words, TONE:
Saw your post about new leadership in consumer deposit and payment products — fragmented digital experiences hindering personalization.
Seamless omni-channel digital banking platform. 30% faster feature rollout.
Quick chat?