TD Bank Sales Trigger: New Deposit Head Sparks Pipeline

🚀 Battle Card: TD Bank

• Marc Womack, Head of U.S. Consumer Deposit and Payment Products · 🔗 LinkedIn

• This TD Bank sales trigger signals a renewed focus on digital personalization and customer engagement in deposit and payment products. → Source

• Fragmented digital experiences hindering personalization

• Operational inefficiencies in payment processing

• Primary: Digital Banking Platform → Seamless omni-channel experiences & faster feature rollout

• Expansion: Customer Data Platform → Data-driven personalization & engagement

• HQ: Mount Laurel, NJ

• Employees: ≈ 25,000

• Rev: ≈ $10 B

• Website: https://www.td.com/us/en/personal-banking

🤼 Competitive Intel

• Backbase — Digital Banking Platform
• Unique edge: Seamless omni-channel UI
• Evaluated by Head of Consumer Products for front-end agility

• Temenos — Core Banking System
• Unique edge: Cloud-native scalability
• Evaluated by CTO for modernization roadmap

• nCino — Bank Operating System
• Unique edge: End-to-end workflow automation
• Evaluated by Head of Ops for process efficiency

• Adobe Marketo — Marketing Automation
• Unique edge: Integrated campaign orchestration
• Evaluated by Head of Marketing for personalized outreach

• Fiserv — Payments & Processing
• Unique edge: Global payment network reliability
• Evaluated by Head of Payments for transaction uptime

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Seamless omni-channel digital banking platform❑
PROOF_METRIC  = ❑30% faster feature rollout❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Marc
COMPANY     = TD Bank
DEPT        = U.S. Consumer Deposit and Payment Products
SIZE        = ≈100
BOTTLENECK  = fragmented digital experiences
EVENT       = Announces Marc Womack as Head of U.S. Consumer Deposit and Payment Products
DETAIL      = new leadership in consumer deposit and payment products
PAIN        = fragmented digital experiences hindering personalization
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250916804079&div=41152219
SIM_CO      = Santander
WIN_METRIC  = 30% faster feature rollout
NEXT_SIZE   = ≈200
EMP_EST     = ≈25,000
REV_EST     = ≈$10B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 100-person U.S. Consumer Deposit and Payment Products

Marc—noticed your U.S. Consumer Deposit and Payment Products team is ≈100.

That’s when fragmented digital experiences slow growth.

We helped Santander fix this with Seamless omni-channel digital banking platform.

Result: 30% faster feature rollout.  
Quick call?

PS—next bottleneck hits ≈200.

DM ≤45 words, TONE:
Saw your post about new leadership in consumer deposit and payment products — fragmented digital experiences hindering personalization.  
Seamless omni-channel digital banking platform. 30% faster feature rollout.  
Quick chat?