Pipeline Pulse
Hot lead alert: The Plug secures $5M to scale retail ops. Target Ray Kim with cloud ERP & AI forecasting to own the pipeline.
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🚀 Battle Card: The Plug
Quick trigger:
👤 Decision Maker in the News
- Ray Kim, CEO 📧 <Ray@theplugdrink.com>
💡 Why It Matters
- Fueling national retail push and new Pill Jar launch creates operational complexity requiring scalable supply chain solutions—classic The Plug sales trigger. → Source
🎯 Core Pain Point
- Inventory scaling across 300+ Total Wine & More locations
- Manufacturing ramp-up for new pill format
💰 What to Pitch
- Primary: Cloud ERP & SCM integration → Real-time inventory visibility
- Expansion: AI-driven demand forecasting → Optimized production scheduling
🗺️ Quick Context
- HQ: Los Angeles, CA
- Employees: ≈ 60
- Rev: ≈ $2.5M
🤼 Competitive Intel
*Which other vendors you’ll probably face to win The Plug’s business triggered by this The Plug sales trigger.*
- Oracle NetSuite ([netsuite.com](https://www.netsuite.com)) — Cloud ERP & SCM
- Unique edge: All-in-one platform for midsize to enterprise
- Evaluated by VP Ops & CFO for unified financials
- SAP ([sap.com](https://www.sap.com)) — ERP & Supply Chain Management
- Unique edge: Deep industry-specific modules
- Evaluated by COO & IT for scalability
- Kinaxis ([kinaxis.com](https://www.kinaxis.com)) — Supply Chain Planning
- Unique edge: Rapid what-if scenario modeling
- Evaluated by Director of Operations for agility
- Blue Yonder ([blueyonder.com](https://www.blueyonder.com)) — Demand & Supply Chain
- Unique edge: AI-driven forecasting
- Evaluated by Supply Chain Manager for accuracy
- Fishbowl ([fishbowlinventory.com](https://www.fishbowlinventory.com)) — Inventory Management
- Unique edge: Quick integration with QuickBooks
- Evaluated by Finance team for cost-effectiveness
✅ Do-Now Checklist
Connect with Ray Kim on LinkedIn (use company page)
Customize email + DM with the Copy-My-Prompt block and send first touch referencing this The Plug sales trigger
Schedule CRM follow-ups (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑SupplyChainPro❑
OFFER_BRIEF = ❑cloud ERP & SCM integration for real-time visibility❑
PROOF_METRIC = ❑30% fewer stockouts in 3 months❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Ray
COMPANY = The Plug
DEPT = Ops & Supply Chain
SIZE = 60
BOTTLENECK = inventory scaling across 300+ Total Wine & More locations
EVENT = $5M Venture Round Funding
DETAIL = securing $5M venture round funding
PAIN = operational complexity requiring scalable supply chain solutions
SRC = https://vcnewsdaily.com/the-plug/venture-capital-funding/prvxrmhjkc
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 60
REV_EST = ≈ $2.5M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 60-person Ops & Supply Chain
Ray—noticed your Ops & Supply Chain team is ≈ 60.
That’s when inventory scaling across 300+ Total Wine & More locations slows growth.
We helped ≈ TBD fix this with cloud ERP & SCM integration for real-time visibility.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about securing $5M venture round funding — operational complexity requiring scalable supply chain solutions.
cloud ERP & SCM integration for real-time visibility. 30% fewer stockouts in 3 months.
Quick chat?