Pipeline Pulse

🚀 Battle Card: The Plug

• Ray Kim, CEO 📧 <Ray@theplugdrink.com>

• Fueling national retail push and new Pill Jar launch creates operational complexity requiring scalable supply chain solutions—classic The Plug sales trigger. → Source

• Inventory scaling across 300+ Total Wine &amp; More locations

• Manufacturing ramp-up for new pill format

• Primary: Cloud ERP &amp; SCM integration → Real-time inventory visibility

• Expansion: AI-driven demand forecasting → Optimized production scheduling

• HQ: Los Angeles, CA

• Employees: ≈ 60

• Rev: ≈ $2.5M

• Website: [theplugdrink.com](https://theplugdrink.com/)

🤼 Competitive Intel

• Oracle NetSuite ([netsuite.com](https://www.netsuite.com)) — Cloud ERP &amp; SCM
• Unique edge: All-in-one platform for midsize to enterprise
• Evaluated by VP Ops &amp; CFO for unified financials

• SAP ([sap.com](https://www.sap.com)) — ERP &amp; Supply Chain Management
• Unique edge: Deep industry-specific modules
• Evaluated by COO &amp; IT for scalability

• Kinaxis ([kinaxis.com](https://www.kinaxis.com)) — Supply Chain Planning
• Unique edge: Rapid what-if scenario modeling
• Evaluated by Director of Operations for agility

• Blue Yonder ([blueyonder.com](https://www.blueyonder.com)) — Demand &amp; Supply Chain
• Unique edge: AI-driven forecasting
• Evaluated by Supply Chain Manager for accuracy

• Fishbowl ([fishbowlinventory.com](https://www.fishbowlinventory.com)) — Inventory Management
• Unique edge: Quick integration with QuickBooks
• Evaluated by Finance team for cost-effectiveness

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑SupplyChainPro❑
OFFER_BRIEF   = ❑cloud ERP & SCM integration for real-time visibility❑
PROOF_METRIC  = ❑30% fewer stockouts in 3 months❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Ray
COMPANY     = The Plug
DEPT        = Ops & Supply Chain
SIZE        = 60
BOTTLENECK  = inventory scaling across 300+ Total Wine & More locations
EVENT       = $5M Venture Round Funding
DETAIL      = securing $5M venture round funding
PAIN        = operational complexity requiring scalable supply chain solutions
SRC         = https://vcnewsdaily.com/the-plug/venture-capital-funding/prvxrmhjkc
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 60
REV_EST     = ≈ $2.5M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 60-person Ops & Supply Chain

Ray—noticed your Ops & Supply Chain team is ≈ 60.

That’s when inventory scaling across 300+ Total Wine & More locations slows growth.

We helped ≈ TBD fix this with cloud ERP & SCM integration for real-time visibility.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about securing $5M venture round funding — operational complexity requiring scalable supply chain solutions.  
cloud ERP & SCM integration for real-time visibility. 30% fewer stockouts in 3 months.  
Quick chat?