Thermomix USA CEO Hire: Turbocharge Direct-Sales Pipeline
Ryan McLarry’s CEO appointment fires up Thermomix USA’s consultant pipeline ahead of the TM7 launch. Pitch CRM & marketing automation for fast commission wins.
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🚀 Battle Card: Thermomix USA
Quick trigger:
This Thermomix USA sales trigger signals an all-in on scaling its direct-sales engine ahead of the TM7 rollout.
👤 Decision Maker in the News
- Ryan McLarry, Chief Executive Officer · 🔗 LinkedIn
💡 Why It Matters
- New CEO with a proven direct-sales pedigree is primed to ramp consultant recruitment and go-to-market ops just before the TM7 launch → Source
🎯 Core Pain Point
- Scaling a nationwide consultant network under a direct-sales model
- Aligning supply chain & marketing for the high-stakes TM7 launch
💰 What to Pitch
- Primary: Direct-Sales CRM & Enablement Platform → Accelerate consultant onboarding, training & commission workflows
- Expansion: Marketing Automation Suite → Drive TM7 pre-launch buzz, lead scoring & email campaigns
🗺️ Quick Context
- HQ: Dallas, TX
- Employees: ≈ 250
- Rev: ≈ $80 M
- Website: thermomix.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Thermomix USA’s business.
- Salesforce — CRM / Sales Automation
- Unique edge: Deep direct-sales pipeline management
- Evaluated by VP Sales for forecasting accuracy
- HubSpot — Marketing Automation
- Unique edge: All-in-one inbound & email marketing
- Evaluated by Dir. Marketing for ease of use
- NetSuite — ERP / Finance
- Unique edge: Unified financials & order management
- Evaluated by CFO for real-time cash flow visibility
- Oracle SCM Cloud — Supply Chain Planning
- Unique edge: Demand forecasting & logistics optimization
- Evaluated by VP Ops for inventory reduction
- Microsoft Dynamics 365 — ERP / CRM
- Unique edge: Integrated CRM + ERP on Azure
- Evaluated by CIO for Microsoft stack compatibility
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Reference this Thermomix USA sales trigger in your first email + DM (Copy-My-Prompt block, Step 7)
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Leverage the Thermomix USA sales trigger every time you need high-velocity intel.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑YourCo❑
OFFER_BRIEF = ❑Direct-Sales CRM & Enablement Platform❑
PROOF_METRIC = ❑2x onboarding speed❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Ryan
COMPANY = Thermomix USA
DEPT = Sales
SIZE = 50
BOTTLENECK = Scaling a nationwide consultant network
EVENT = CEO appointment
DETAIL = Next Phase of US Growth
PAIN = Scaling a nationwide consultant network
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250826031122&div=41152219
SIM_CO = Pampered Chef
WIN_METRIC = 2x consultant productivity
NEXT_SIZE = 100
EMP_EST = ≈ 250
REV_EST = ≈ $80M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 50-person Sales
Ryan—noticed your Sales team is ≈ 50.
That’s when Scaling a nationwide consultant network slows growth.
We helped Pampered Chef fix this with Direct-Sales CRM & Enablement Platform.
Result: 2x consultant productivity.
Quick call?
PS—next bottleneck hits ≈ 100.
DM ≤45 words, TONE:
Saw your post about Next Phase of US Growth — Scaling a nationwide consultant network.
Direct-Sales CRM & Enablement Platform. 2x onboarding speed.
Quick chat?```