Thumbtack CTO Hire Ignites Observability & AI Deals

Thumbtack taps Chris Patalano as CTO. They need scale, reliability and AI-driven personalization. Use this trigger to pitch observability & AI/ML services, boost your pipeline and close faster.

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๐Ÿš€ Battle Card: Thumbtack

Quick trigger:
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๐Ÿ‘ค Decision Maker in the News
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๐Ÿ’ก Why It Matters
  • A veteran technology leader with deep AI/ML and platform expertise takes the reins to scale engineering and infrastructure. โ†’ Source
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๐ŸŽฏ Core Pain Point
  • Scaling platform reliability and performance
  • Accelerating AI/ML-driven personalization
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๐Ÿ’ฐ What to Pitch
  • Primary: Observability & infrastructure monitoring โ†’ Ensure seamless, reliable user experiences at scale
  • Expansion: AI/ML platform services โ†’ Speed up model deployment and hyper-personalization
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๐Ÿ—บ๏ธ Quick Context
  • HQ: San Francisco, CA
  • Employees: โ‰ˆ 800
  • Rev: โ‰ˆ $200 M
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๐Ÿคผ Competitive Intel

Which other vendors youโ€™ll probably face to win Thumbtackโ€™s business.
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  • Datadog โ€” Observability / APM
    • Unique edge: Unified logs, metrics & traces in one pane
    • Evaluated by CTO for full-stack visibility
  • New Relic โ€” APM / Infra Monitoring
    • Unique edge: Telemetry data platform with AI alerts
    • Evaluated by VP Engineering for cost transparency
  • Dynatrace โ€” AIOps / Monitoring
    • Unique edge: AI-driven root-cause analysis
    • Evaluated by IT Ops for autonomous remediation
  • Splunk โ€” Log Analytics / SIEM
    • Unique edge: Scalable data ingestion and search
    • Evaluated by Security for deep-dive troubleshooting
  • PagerDuty โ€” Incident Response
    • Unique edge: Real-time on-call and alert orchestration
    • Evaluated by DevOps for faster incident resolution
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โœ… Do-Now Checklist

Connect with Chris Patalano on LinkedIn (link above)
Send first-touch email + DM using the Copy-My-Prompt block (Step 7)
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step

Leverage this Thumbtack sales trigger to kick off conversations with technical leadership. Get more Thumbtack sales trigger intelโ€”no fluff, all pipeline. Subscribe to NewsletterForLeads
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๐Ÿง  Copy My Prompt for Personalized Cold Outreach

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
โœ๏ธ YOUR COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
OUR_COMPANY   = โ‘<your company>โ‘
OFFER_BRIEF   = โ‘<1-line value>โ‘
PROOF_METRIC  = โ‘<metric>โ‘
CTA_STYLE     = โ‘quick_call | case_studyโ‘
TONE          = โ‘friendly | punchyโ‘

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
๐Ÿ“Œ TARGET COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
NAME        = Chris
COMPANY     = Thumbtack
DEPT        = Engineering
SIZE        = โ‰ˆ TBD
BOTTLENECK  = Scaling platform reliability and performance
EVENT       = appointment of new CTO
DETAIL      = Thumbtack Appoints Chris Patalano as Chief Technology Officer
PAIN        = Scaling platform reliability and performance
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250904407735&div=41152219
SIM_CO      = Realtor.com
WIN_METRIC  = doubled revenue
NEXT_SIZE   = โ‰ˆ TBD
EMP_EST     = โ‰ˆ 800
REV_EST     = โ‰ˆ $200M

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
TASK FOR CHATGPT
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
Role: โ€œNewsletterForLeads SDR-Assistโ€.

Validate any โ‰ˆ guesses via SRC.

EMAIL  (keep breaks):
Subject: โ‰ˆ TBD-person Engineering

Chrisโ€”noticed your Engineering team is โ‰ˆ TBD.

Thatโ€™s when Scaling platform reliability and performance slows growth.

We helped Realtor.com fix this with โ‘<1-line value>โ‘.

Result: doubled revenue.  
Quick call?

PSโ€”next bottleneck hits โ‰ˆ TBD.

DM โ‰ค45 words, TONE:
Saw your post about Thumbtack Appoints Chris Patalano as Chief Technology Officer โ€” Scaling platform reliability and performance.  
โ‘<1-line value>โ‘. โ‘<metric>โ‘.  
Quick chat?

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