Toast Board Hire Battle Card: DevOps Pitch
Anu Bharadwaj from Atlassian joins Toast’s board. Use this DevOps sales trigger to pitch CI/CD automation & API management. Connect on LinkedIn, send your opening email, and lock in your next touch—fuel your pipeline and hit quota.
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🚀 Battle Card: Toast
Quick trigger:
👤 Decision Maker in the News
- Anu Bharadwaj, President · 🔗 LinkedIn
💡 Why It Matters
- Industry vet from Atlassian joins Board, signaling aggressive scaling of platform capabilities. Capitalize on this Toast sales trigger for your DevOps pitch. → Source
🎯 Core Pain Point
- Scaling infrastructure to support rapid feature rollout
- Ensuring reliability during peak restaurant traffic
💰 What to Pitch
- Primary: DevOps Automation → Accelerated CI/CD pipelines & reduced release failures
- Expansion: API Management → Streamlined third-party integrations at scale
🗺️ Quick Context
- HQ: Boston, MA
- Employees: ≈ 3,000
- Rev: ≈ $2 B
- Website: https://www.toasttab.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Toast’s business.*
- AWS — Cloud Infrastructure
- Unique edge: Serverless & auto-scaling on demand
- Evaluated by VP of Engineering for reliability & cost
- Google Cloud — Cloud Platform
- Unique edge: Best-in-class data analytics & ML services
- Evaluated by Chief Architect for AI roadmap
- Microsoft Azure — Cloud Services
- Unique edge: Enterprise security & hybrid cloud
- Evaluated by CTO for compliance & governance
- Datadog — Monitoring & APM
- Unique edge: Unified metrics, logs & traces
- Evaluated by SRE leads for real-time alerting
- New Relic — Application Performance
- Unique edge: Deep code-level insights
- Evaluated by DevOps teams for trace debugging
✅ Do-Now Checklist
Connect with Anu Bharadwaj on LinkedIn (link above)
Frame opening email referencing this Toast sales trigger and your CI/CD wins
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑DevOps Automation → accelerated CI/CD pipelines❑
PROOF_METRIC = ❑30% faster deployments❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Anu
COMPANY = Atlassian
DEPT = Engineering
SIZE = ≈ TBD
BOTTLENECK = scaling infrastructure to support rapid feature rollout
EVENT = Toast Appoints Anu Bharadwaj to Board of Directors
DETAIL = Appoints Anu Bharadwaj to Board of Directors
PAIN = scaling infrastructure to support rapid feature rollout
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251027268930&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 3,000
REV_EST = ≈ $2 B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Engineering
Anu—noticed your Engineering team is ≈ TBD.
That’s when scaling infrastructure to support rapid feature rollout slows growth.
We helped ≈ TBD fix this with DevOps Automation → accelerated CI/CD pipelines.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Appoints Anu Bharadwaj to Board of Directors — scaling infrastructure to support rapid feature rollout.
DevOps Automation → accelerated CI/CD pipelines. 30% faster deployments.
Quick chat?