Tonal Sales Trigger: Midlife Strength Pipeline

🚀 Battle Card: Tonal

• Kristin McGee, Guest Coach · 🔗 [LinkedIn](https://www.linkedin.com/company/tonal/)

• This Tonal sales trigger signals a fresh opportunity for targeted marketing campaigns to a highly engaged female audience aged 35–55. → Source

• Women midlife intimidated by strength training

• Difficulty balancing busy schedules with fitness goals

• Primary: Marketing Automation Platform → Streamline multi-channel campaigns and nurture leads from trial to purchase

• Expansion: Social Media Management Suite → Boost instructor-led program awareness and community engagement

• HQ: San Francisco, CA

• Employees: ≈ 250

• Rev: ≈ $120 M

• Website: [tonal.com](https://www.tonal.com/)

🤼 Competitive Intel

• HubSpot — Marketing Automation
• Unique edge: All-in-one inbound marketing + CRM integration
• Evaluated by VP Marketing & Dir. Demand Gen

• Marketo — Lead Management
• Unique edge: Advanced lead scoring and behavioral tracking
• Evaluated by CMO & VP Marketing

• Mailchimp — Email Marketing
• Unique edge: Easy-to-use for segmented blasts to wellness audiences
• Evaluated by Marketing Manager for quick ROI

• Hootsuite — Social Media Management
• Unique edge: Centralized scheduling and analytics for brand channels
• Evaluated by Social Media Manager for workflow efficiency

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑our marketing automation platform❑
PROOF_METRIC  = ❑50% faster campaign launches❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Kristin
COMPANY     = Tonal
DEPT        = Marketing
SIZE        = 15
BOTTLENECK  = ≈ TBD
EVENT       = Guest Coach announcement
DETAIL      = entering a Bold New Strength Era
PAIN        = difficulty balancing busy schedules with fitness goals
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250923254387&div=41152219
SIM_CO      = Peloton
WIN_METRIC  = 30% more qualified leads
NEXT_SIZE   = 30
EMP_EST     = ≈ 250
REV_EST     = ≈ $120M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 15-person Marketing

Kristin—noticed your Marketing team is ≈ 15.

That’s when ≈ TBD slows growth.

We helped Peloton fix this with our marketing automation platform.

Result: 30% more qualified leads.  
Quick call?

PS—next bottleneck hits ≈ 30.

DM ≤45 words, TONE:
Saw your post about entering a Bold New Strength Era — difficulty balancing busy schedules with fitness goals.  
Our marketing automation platform. 50% faster campaign launches.  
Quick chat?