Quota Quick Hit

Tosi hires ex-Fortune 500 CFO. Pitch real-time FP&A & compliance automation. Add this trigger to your next touch & boost your pipeline.

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🚀 Battle Card: Tosi

Quick trigger: Tosi Appoints Jussi Posti as Chief Financial Officer (Oct 21, 2025)
 
👤 Decision Maker in the News
 
💡 Why It Matters
  • This Tosi sales trigger of a Fortune 500–seasoned CFO signals a major push to scale financial operations and expand global reach. → Source
 
🎯 Core Pain Point
  • Managing rapid 70% growth in average subscription deal size
  • Standardizing financial controls across two HQs and 200+ partners
 
💰 What to Pitch
  • Primary: Integrated FP&A Platform → Real-time budgeting & forecasting to support the Tosi sales trigger
  • Expansion: Compliance Automation Tool → Streamlined audit readiness & multi-region financial reporting
 
🗺️ Quick Context
  • HQ: Irving, TX & Oulu, Finland
  • Employees: ≈ 200
  • Rev: ≈ $45 M
 

🤼 Competitive Intel

Which other vendors you’ll probably face to win Tosi’s business after this Tosi sales trigger.
 
  • Nozomi Networks — OT Cybersecurity
    • Unique edge: Deep packet inspection for industrial protocols
    • Evaluated by CFO & CISO for risk reduction ROI
  • Claroty — OT Network Security
    • Unique edge: Zero-day threat detection & unified risk assessments
    • Evaluated by CIO & VP Ops for visibility & control
  • Armis — Asset Visibility & Security
    • Unique edge: Agentless device discovery & risk profiling
    • Evaluated by CISO & CFO for compliance ROI
 

✅ Do-Now Checklist

Connect with Jussi Posti on LinkedIn (link above) and mention the Tosi sales trigger
Draft email + DM highlighting financial scalability solutions
Schedule first follow-up in CRM (Day 3) & second (Day 10)
 

Next Step

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🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑≈ TBD❑
OFFER_BRIEF   = ❑Integrated FP&A platform for real-time budgeting & forecasting❑
PROOF_METRIC  = ❑30% faster financial close cycle❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Jussi
COMPANY     = Tosi
DEPT        = Finance
SIZE        = 10
BOTTLENECK  = managing rapid 70% growth in average subscription deal size
EVENT       = CFO appointment
DETAIL      = your CFO appointment
PAIN        = managing rapid 70% growth in average subscription deal size
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251021362028&div=41152219
SIM_CO      = Schneider Electric Finland
WIN_METRIC  = 25% reduction in budgeting cycle
NEXT_SIZE   = 20
EMP_EST     = ≈200
REV_EST     = ≈$45M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 10-person Finance

Jussi—noticed your Finance team is ≈ 10.

That’s when managing rapid 70% growth in average subscription deal size slows growth.

We helped Schneider Electric Finland fix this with Integrated FP&A platform for real-time budgeting & forecasting.

Result: 25% reduction in budgeting cycle.  
Quick call?

PS—next bottleneck hits ≈ 20.

DM ≤45 words, TONE:
Saw your post about your CFO appointment — managing rapid 70% growth in average subscription deal size.  
Integrated FP&A platform for real-time budgeting & forecasting. 30% faster financial close cycle.  
Quick chat?

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