Quota Quick Hit
Tosi hires ex-Fortune 500 CFO. Pitch real-time FP&A & compliance automation. Add this trigger to your next touch & boost your pipeline.
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🚀 Battle Card: Tosi
Quick trigger: Tosi Appoints Jussi Posti as Chief Financial Officer (Oct 21, 2025)
👤 Decision Maker in the News
- Jussi Posti, Chief Financial Officer · 🔗 LinkedIn
💡 Why It Matters
- This Tosi sales trigger of a Fortune 500–seasoned CFO signals a major push to scale financial operations and expand global reach. → Source
🎯 Core Pain Point
- Managing rapid 70% growth in average subscription deal size
- Standardizing financial controls across two HQs and 200+ partners
💰 What to Pitch
- Primary: Integrated FP&A Platform → Real-time budgeting & forecasting to support the Tosi sales trigger
- Expansion: Compliance Automation Tool → Streamlined audit readiness & multi-region financial reporting
🗺️ Quick Context
- HQ: Irving, TX & Oulu, Finland
- Employees: ≈ 200
- Rev: ≈ $45 M
- Website: tosi.net
🤼 Competitive Intel
Which other vendors you’ll probably face to win Tosi’s business after this Tosi sales trigger.
- Nozomi Networks — OT Cybersecurity
- Unique edge: Deep packet inspection for industrial protocols
- Evaluated by CFO & CISO for risk reduction ROI
- Claroty — OT Network Security
- Unique edge: Zero-day threat detection & unified risk assessments
- Evaluated by CIO & VP Ops for visibility & control
- Armis — Asset Visibility & Security
- Unique edge: Agentless device discovery & risk profiling
- Evaluated by CISO & CFO for compliance ROI
✅ Do-Now Checklist
Connect with Jussi Posti on LinkedIn (link above) and mention the Tosi sales trigger
Draft email + DM highlighting financial scalability solutions
Schedule first follow-up in CRM (Day 3) & second (Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑≈ TBD❑
OFFER_BRIEF = ❑Integrated FP&A platform for real-time budgeting & forecasting❑
PROOF_METRIC = ❑30% faster financial close cycle❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Jussi
COMPANY = Tosi
DEPT = Finance
SIZE = 10
BOTTLENECK = managing rapid 70% growth in average subscription deal size
EVENT = CFO appointment
DETAIL = your CFO appointment
PAIN = managing rapid 70% growth in average subscription deal size
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251021362028&div=41152219
SIM_CO = Schneider Electric Finland
WIN_METRIC = 25% reduction in budgeting cycle
NEXT_SIZE = 20
EMP_EST = ≈200
REV_EST = ≈$45M
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TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 10-person Finance
Jussi—noticed your Finance team is ≈ 10.
That’s when managing rapid 70% growth in average subscription deal size slows growth.
We helped Schneider Electric Finland fix this with Integrated FP&A platform for real-time budgeting & forecasting.
Result: 25% reduction in budgeting cycle.
Quick call?
PS—next bottleneck hits ≈ 20.
DM ≤45 words, TONE:
Saw your post about your CFO appointment — managing rapid 70% growth in average subscription deal size.
Integrated FP&A platform for real-time budgeting & forecasting. 30% faster financial close cycle.
Quick chat?