Trellix Trigger: New CISO, AI XDR Close

🔥 Trellix taps Michael K. Green as CISO. Pitch AI-driven XDR for real-time threat response. ✅ Expand with GRC to lock in deals and hit quota.

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🚀 Battle Card: Trellix

Quick trigger:
 
👤 Decision Maker in the News
 
💡 Why It Matters
  • Appointing a seasoned CISO with 25+ years in critical infrastructure and financial services signals a major upgrade in AI-driven defense and governance. This Trellix sales trigger underscores the shift to AI-led security strategy. → Source
 
🎯 Core Pain Point
  • Unified, real-time AI-driven threat detection and response
  • Governance and compliance across global, regulated environments
 
💰 What to Pitch
  • Primary: AI-driven Extended Detection and Response (XDR) platform → accelerate threat detection and automate response
  • Expansion: Governance, Risk, and Compliance (GRC) solution → streamline policy management and audit readiness
 
🗺️ Quick Context
  • HQ: San Jose, CA
  • Employees: ≈ 5,000
  • Rev: ≈ $800 M
 

🤼 Competitive Intel

Which other vendors you’ll probably face to win Trellix’s business.
 
  • CrowdStrike — XDR / Endpoint Security
    • Unique edge: cloud-native AI threat hunting
    • Evaluated by CISO for real-time visibility
  • Palo Alto Networks — NGFW / Cloud Security
    • Unique edge: integrated firewall and Prisma Cloud
    • Evaluated by security ops for network segmentation
  • Splunk — SIEM / Security Analytics
    • Unique edge: big data analytics for incident correlation
    • Evaluated by IT & compliance for log management
  • Microsoft Sentinel — SIEM / SOAR
    • Unique edge: native Azure integration and automation
    • Evaluated by cloud teams for platform consolidation
 

✅ Do-Now Checklist

Connect with Michael K. Green on LinkedIn
Send intro email + DM referencing this Trellix sales trigger: CISO hire and AI focus
Schedule follow-ups in CRM (Day 3 & Day 10)
 

Next Step

Get ahead of every Trellix sales trigger—no fluff, all pipeline. Subscribe to NewsletterForLeads
 

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑NewsletterForLeads❑
OFFER_BRIEF   = ❑AI-driven XDR platform❑
PROOF_METRIC  = ❑40% reduction in incident volume❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Michael
COMPANY     = Trellix
DEPT        = Information Security
SIZE        = ≈ 50
BOTTLENECK  = siloed threat detection
EVENT       = CISO hire
DETAIL      = Michael K. Green Joins Trellix as CISO
PAIN        = unified, real-time threat detection
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250814380042&div=41152219
SIM_CO      = CrowdStrike
WIN_METRIC  = 50% faster threat response
NEXT_SIZE   = ≈ 100
EMP_EST     = 5000
REV_EST     = ≈ $800 M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 50-person Information Security

Michael—noticed your Information Security team is ≈ 50.

That’s when siloed threat detection slows growth.

We helped CrowdStrike fix this with AI-driven XDR platform.

Result: 50% faster threat response.  
Quick call?

PS—next bottleneck hits ≈ 100.

DM ≤45 words, TONE:
Saw your post about Michael K. Green Joins Trellix as CISO — unified, real-time threat detection.  
AI-driven XDR platform. 40% reduction in incident volume.  
Quick chat?

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