Trellix Trigger: New CISO, AI XDR Close
🔥 Trellix taps Michael K. Green as CISO. Pitch AI-driven XDR for real-time threat response. ✅ Expand with GRC to lock in deals and hit quota.
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🚀 Battle Card: Trellix
Quick trigger:
👤 Decision Maker in the News
- Michael K. Green, Chief Information Security Officer (CISO) · 🔗 LinkedIn
💡 Why It Matters
- Appointing a seasoned CISO with 25+ years in critical infrastructure and financial services signals a major upgrade in AI-driven defense and governance. This Trellix sales trigger underscores the shift to AI-led security strategy. → Source
🎯 Core Pain Point
- Unified, real-time AI-driven threat detection and response
- Governance and compliance across global, regulated environments
💰 What to Pitch
- Primary: AI-driven Extended Detection and Response (XDR) platform → accelerate threat detection and automate response
- Expansion: Governance, Risk, and Compliance (GRC) solution → streamline policy management and audit readiness
🗺️ Quick Context
- HQ: San Jose, CA
- Employees: ≈ 5,000
- Rev: ≈ $800 M
- Website: trellix.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Trellix’s business.
- CrowdStrike — XDR / Endpoint Security
- Unique edge: cloud-native AI threat hunting
- Evaluated by CISO for real-time visibility
- Palo Alto Networks — NGFW / Cloud Security
- Unique edge: integrated firewall and Prisma Cloud
- Evaluated by security ops for network segmentation
- Splunk — SIEM / Security Analytics
- Unique edge: big data analytics for incident correlation
- Evaluated by IT & compliance for log management
- Microsoft Sentinel — SIEM / SOAR
- Unique edge: native Azure integration and automation
- Evaluated by cloud teams for platform consolidation
✅ Do-Now Checklist
Send intro email + DM referencing this Trellix sales trigger: CISO hire and AI focus
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑NewsletterForLeads❑
OFFER_BRIEF = ❑AI-driven XDR platform❑
PROOF_METRIC = ❑40% reduction in incident volume❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Michael
COMPANY = Trellix
DEPT = Information Security
SIZE = ≈ 50
BOTTLENECK = siloed threat detection
EVENT = CISO hire
DETAIL = Michael K. Green Joins Trellix as CISO
PAIN = unified, real-time threat detection
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250814380042&div=41152219
SIM_CO = CrowdStrike
WIN_METRIC = 50% faster threat response
NEXT_SIZE = ≈ 100
EMP_EST = 5000
REV_EST = ≈ $800 M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 50-person Information Security
Michael—noticed your Information Security team is ≈ 50.
That’s when siloed threat detection slows growth.
We helped CrowdStrike fix this with AI-driven XDR platform.
Result: 50% faster threat response.
Quick call?
PS—next bottleneck hits ≈ 100.
DM ≤45 words, TONE:
Saw your post about Michael K. Green Joins Trellix as CISO — unified, real-time threat detection.
AI-driven XDR platform. 40% reduction in incident volume.
Quick chat?