Pipeline PowerPlay: Trex CFO Swap

🚀 Battle Card: Trex Company, Inc.

• Prithvi S. Gandhi, Senior Vice President, Chief Financial Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/trex-company/)

• Senior finance leadership change at a global leader in composite manufacturing signals renewed focus on financial planning and operational efficiency. → Source

• Lack of real-time financial visibility across a vast distribution network spanning 6,700+ retail outlets.

• Inefficient FP&A workflows hindering rapid forecasting and strategic cost management.

• Primary: Cloud-based FP&A platform → Gain real-time budgeting & forecasting across all channels.

• Expansion: Integrated ERP financial modules → Standardize global financial processes and accelerate close cycles.

• HQ: Winchester, VA, USA

• Employees: ≈ 3,500

• Rev: ≈ $1.5 B

• Website: [https://www.trex.com/](https://www.trex.com/)

🤼 Competitive Intel

• Workday — FP&A / Finance Planning
• Unique edge: Unified HCM and financial planning
• Evaluated by SVP Finance for scalability

• Oracle NetSuite — ERP / Financials
• Unique edge: SuiteOne cloud suite for mid-market
• Evaluated by CFO for seamless global consolidation

• BlackLine — Financial Close
• Unique edge: Automated close workflows
• Evaluated by Finance Ops for compliance and audit trails

• Coupa — Spend Management
• Unique edge: Real-time spend controls and insights
• Evaluated by Procurement and Finance for cost optimization

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑≈ TBD❑
OFFER_BRIEF   = ❑cloud-based FP&A platform❑
PROOF_METRIC  = ❑30% faster budgeting cycles❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Prithvi
COMPANY     = Trex Company, Inc.
DEPT        = Finance
SIZE        = ≈ 20
BOTTLENECK  = lack of real-time financial visibility across distribution network
EVENT       = Named Prithvi S. Gandhi as Senior Vice President, Chief Financial Officer
DETAIL      = appointed as CFO effective October 6, 2025
PAIN        = lack of real-time financial visibility across 6,700+ retail outlets
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251001419922&div=41152219
SIM_CO      = Beacon Roofing Supply
WIN_METRIC  = ≈30% faster forecasting cycles
NEXT_SIZE   = ≈ 50
EMP_EST     = ≈3,500
REV_EST     = ≈$1.5B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 20-person Finance

Prithvi—noticed your Finance team is ≈ 20.

That’s when lack of real-time financial visibility across distribution network slows growth.

We helped Beacon Roofing Supply fix this with cloud-based FP&A platform.

Result: ≈30% faster forecasting cycles.  
Quick call?

PS—next bottleneck hits ≈ 50.

DM ≤45 words, TONE:
Saw your post about appointed as CFO effective October 6, 2025 — lack of real-time financial visibility across 6,700+ retail outlets.  
cloud-based FP&A platform. 30% faster budgeting cycles.  
Quick chat?