Pipeline PowerPlay: Trex CFO Swap
Trex names Prithvi Gandhi as CFO. Pitch cloud FP&A now to unlock real-time forecasts, fuel deal flow, and crush your quota.
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🚀 Battle Card: Trex Company, Inc.
Quick trigger:
Leverage this Trex Company, Inc. sales trigger to open CFO-led finance transformation conversations.
👤 Decision Maker in the News
- Prithvi S. Gandhi, Senior Vice President, Chief Financial Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/trex-company/)
💡 Why It Matters
- Senior finance leadership change at a global leader in composite manufacturing signals renewed focus on financial planning and operational efficiency. → Source
🎯 Core Pain Point
- Lack of real-time financial visibility across a vast distribution network spanning 6,700+ retail outlets.
- Inefficient FP&A workflows hindering rapid forecasting and strategic cost management.
💰 What to Pitch
- Primary: Cloud-based FP&A platform → Gain real-time budgeting & forecasting across all channels.
- Expansion: Integrated ERP financial modules → Standardize global financial processes and accelerate close cycles.
🗺️ Quick Context
- HQ: Winchester, VA, USA
- Employees: ≈ 3,500
- Rev: ≈ $1.5 B
🤼 Competitive Intel
Which other vendors you’ll probably face to win Trex Company, Inc.’s business.
- Workday — FP&A / Finance Planning
- Unique edge: Unified HCM and financial planning
- Evaluated by SVP Finance for scalability
- Oracle NetSuite — ERP / Financials
- Unique edge: SuiteOne cloud suite for mid-market
- Evaluated by CFO for seamless global consolidation
- BlackLine — Financial Close
- Unique edge: Automated close workflows
- Evaluated by Finance Ops for compliance and audit trails
- Coupa — Spend Management
- Unique edge: Real-time spend controls and insights
- Evaluated by Procurement and Finance for cost optimization
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Leverage this Trex Company, Inc. sales trigger in your first outreach
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑≈ TBD❑
OFFER_BRIEF = ❑cloud-based FP&A platform❑
PROOF_METRIC = ❑30% faster budgeting cycles❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Prithvi
COMPANY = Trex Company, Inc.
DEPT = Finance
SIZE = ≈ 20
BOTTLENECK = lack of real-time financial visibility across distribution network
EVENT = Named Prithvi S. Gandhi as Senior Vice President, Chief Financial Officer
DETAIL = appointed as CFO effective October 6, 2025
PAIN = lack of real-time financial visibility across 6,700+ retail outlets
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251001419922&div=41152219
SIM_CO = Beacon Roofing Supply
WIN_METRIC = ≈30% faster forecasting cycles
NEXT_SIZE = ≈ 50
EMP_EST = ≈3,500
REV_EST = ≈$1.5B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 20-person Finance
Prithvi—noticed your Finance team is ≈ 20.
That’s when lack of real-time financial visibility across distribution network slows growth.
We helped Beacon Roofing Supply fix this with cloud-based FP&A platform.
Result: ≈30% faster forecasting cycles.
Quick call?
PS—next bottleneck hits ≈ 50.
DM ≤45 words, TONE:
Saw your post about appointed as CFO effective October 6, 2025 — lack of real-time financial visibility across 6,700+ retail outlets.
cloud-based FP&A platform. 30% faster budgeting cycles.
Quick chat?