Trigger Alert: ImpactCom Taps Jonny Swift as President
ImpactCom taps Jonny Swift as president. Scale digital marketing and ops. Pitch automation now. Layer in predictive analytics for pipeline boosts.
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🚀 Battle Card: Impact Communications, Inc.
Quick trigger:
👤 Decision Maker in the News
- Jonny Swift, President · 🔗 [LinkedIn](https://www.linkedin.com/in/swiftjonny/)
💡 Why It Matters
- This Impact Communications, Inc. sales trigger signals a push for scaling digital communications and ops efficiency. → Source
🎯 Core Pain Point
- Scaling integrated marketing & PR operations
- Ensuring service excellence under new leadership
💰 What to Pitch
- Primary: Digital marketing automation → Streamlined campaign delivery
- Expansion: Predictive analytics tools → Data-driven client engagement
🗺️ Quick Context
- HQ: Leawood, KS
- Employees: ≈ 45
- Rev: ≈ $8 M
🤼 Competitive Intel
Which other vendors you’ll probably face to win Impact Communications, Inc.’s business.
HR & People
- Workday — HRIS / Talent Management
- Unique edge: Unified core HR + finance
- Evaluated by President for workforce planning
- BambooHR — HRIS
- Unique edge: SMB-friendly UX
- Evaluated by HR for onboarding efficiency
- Greenhouse — Recruiting / ATS
- Unique edge: Structured hiring workflows
- Evaluated by Talent Acquisition for recruitment ROI
- Lattice — Performance Management
- Unique edge: Continuous feedback cycles
- Evaluated by HR & Ops for culture engagement
Ops & Supply Chain
- Asana — Project Management
- Unique edge: Workload & timeline visualization
- Evaluated by Ops for cross-team collaboration
- Monday.com — Work OS
- Unique edge: Highly customizable dashboards
- Evaluated by PMO for workflow automation
- Smartsheet — Work Management
- Unique edge: Spreadsheet familiarity + scalability
- Evaluated by Ops for complex project tracking
- Jira — Issue & Project Tracking
- Unique edge: Agile methodology support
- Evaluated by IT & Ops for software initiative oversight
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch, referencing this Impact Communications, Inc. sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Get intel like this daily—never miss another Impact Communications, Inc. sales trigger or key shift.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑digital marketing automation platform❑
PROOF_METRIC = ❑30% time saved❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Jonny
COMPANY = Impact Communications, Inc.
DEPT = Ops & Supply Chain
SIZE = 45
BOTTLENECK = Scaling integrated marketing & PR operations
EVENT = Appoints Jonny Swift as New President
DETAIL = Appoints Jonny Swift as New President
PAIN = Ensuring service excellence under new leadership
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250926978412&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 45
REV_EST = ≈ $8 M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 45-person Ops & Supply Chain
Jonny—noticed your Ops & Supply Chain team is ≈ 45.
That’s when Scaling integrated marketing & PR operations slows growth.
We helped ≈ TBD fix this with digital marketing automation platform.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Appoints Jonny Swift as New President — Ensuring service excellence under new leadership.
digital marketing automation platform. 30% time saved.
Quick chat?```