Trilliad CGO Trigger: RevOps Battle Card
Owen McCorry steps in as Trilliad’s CGO—a RevOps trigger that unifies pipeline, speeds next-touch, and drives predictable deals for max commission.
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🚀 Battle Card: Trilliad
Quick trigger: Appointment of Owen McCorry as Chief Growth Officer (Oct 14, 2025)
👤 Decision Maker in the News
- Owen McCorry, Chief Growth Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/94244241/)
💡 Why It Matters
- This Trilliad sales trigger underscores a move to accelerate data-driven growth through integrated sales, marketing, and customer success operations. → Source
🎯 Core Pain Point
- Siloed growth functions delaying revenue insights
- Lack of scalable RevOps framework for predictable outcomes
💰 What to Pitch
- Primary: RevOps platform to unify sales, marketing & CS data → predictable new business revenue and higher win rates (answers this Trilliad sales trigger)
- Expansion: AI-powered marketing automation → lower cost per lead and faster time to close
🗺️ Quick Context
- HQ: Annapolis, MD
- Employees: ≈ 200
- Rev: ≈ $50 M
🤼 Competitive Intel
Which other vendors you’ll probably face to win Trilliad’s business.
- Accenture — Digital Growth Consulting
- Unique edge: Global delivery network with deep industry expertise
- Evaluated by CEO & COO for enterprise transformation
- Bain & Company — Growth Strategy & M&A
- Unique edge: Rapid diagnostic frameworks and ROI roadmaps
- Evaluated by Chief Growth Officer & VP Strategy for strategic fit
- McKinsey & Company — Revenue Operations Advisory
- Unique edge: Proprietary analytics and operating model design
- Evaluated by CFO & VP Ops for process optimization
- HubSpot — Marketing Automation/CRM
- Unique edge: Integrated inbound marketing and contact management
- Evaluated by VP Marketing for ease of use and TCO
- Gainsight — Customer Success Platform
- Unique edge: Advanced health scoring and playbook automation
- Evaluated by VP Customer Success for retention uplift
✅ Do-Now Checklist
Leverage the Trilliad sales trigger in your opening email
Connect with Owen McCorry on LinkedIn (link above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑RevOps platform to unify sales, marketing & CS data❑
PROOF_METRIC = ❑≈30% lower cost per lead❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Owen
COMPANY = Trilliad
DEPT = Growth
SIZE = ≈TBD
BOTTLENECK = Siloed growth functions delaying revenue insights
EVENT = Appointment of Owen McCorry as Chief Growth Officer
DETAIL = Trilliad appoints Owen McCorry as Chief Growth Officer
PAIN = Lack of scalable RevOps framework for predictable outcomes
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251014955062&div=41152219
SIM_CO = ≈TBD
WIN_METRIC = ≈20% higher win rates
NEXT_SIZE = ≈30
EMP_EST = ≈200
REV_EST = ≈$50M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈TBD-person Growth
Owen—noticed your Growth team is ≈TBD.
That’s when Siloed growth functions delaying revenue insights slows growth.
We helped ≈TBD fix this with RevOps platform to unify sales, marketing & CS data.
Result: ≈20% higher win rates.
Quick call?
PS—next bottleneck hits ≈30.
DM ≤45 words, TONE:
Saw your post about Trilliad appoints Owen McCorry as Chief Growth Officer — Lack of scalable RevOps framework for predictable outcomes.
RevOps platform to unify sales, marketing & CS data. ≈30% lower cost per lead.
Quick chat?