Pipeline Alert: TruBridge Names CBO Michael Daughton

🚀 Battle Card: TruBridge

• Michael Daughton, Chief Business Officer

• Landing this TruBridge sales trigger shows a renewed push on commercial execution for rural and community healthcare. → Source

• Fragmented revenue cycle processes in rural hospitals leading to cash flow delays

• Lack of integrated EHR and analytics for actionable financial health insights

• Primary: Sales CRM + Revenue Cycle Management → Streamlined billing, faster cash collection

• Expansion: Marketing automation & analytics → Boosted patient engagement and referral growth

• HQ: Mobile, AL

• Employees: ≈ 600

• Rev: ≈ $200 M

• Website: [trubridge.com](https://trubridge.com/)

🤼 Competitive Intel

• Salesforce — CRM / Sales Cloud
• Unique edge: Enterprise-grade customization & partner ecosystem
• Evaluated by CBO for global scalability

• HubSpot — Marketing Automation / CRM
• Unique edge: All-in-one inbound platform
• Evaluated by CMO for ease of use

• Marketo — Marketing Automation
• Unique edge: Advanced lead management & analytics
• Evaluated by Dir. Marketing for campaign ROI

• Pardot — B2B Marketing Automation
• Unique edge: Salesforce-native lead nurturing
• Evaluated by Sales Ops for integration

• Outreach — Sales Engagement
• Unique edge: Sequencing & workflow automation
• Evaluated by Sales teams for cadence management

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑≈ TBD❑
OFFER_BRIEF   = ❑Streamline revenue cycle with automation❑
PROOF_METRIC  = ❑30% faster cash collection❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Michael
COMPANY     = TruBridge
DEPT        = Business
SIZE        = ≈ 20
BOTTLENECK  = fragmented revenue cycle processes
EVENT       = new CBO appointment
DETAIL      = Michael Daughton as CBO
PAIN        = inconsistent billing cycles leading to revenue leakage
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251003676474&div=41152219
SIM_CO      = nThrive
WIN_METRIC  = 30% faster cash collection
NEXT_SIZE   = 50
EMP_EST     = ≈ 600
REV_EST     = ≈ $200M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 20-person Business

Michael—noticed your Business team is ≈ 20.

That’s when fragmented revenue cycle processes slow growth.

We helped nThrive fix this with Streamline revenue cycle with automation.

Result: 30% faster cash collection.  
Quick call?

PS—next bottleneck hits ≈ 50.

DM ≤45 words, TONE:
Saw your post about Michael Daughton as CBO — inconsistent billing cycles leading to revenue leakage.  
Streamline revenue cycle with automation. 30% faster cash collection.  
Quick chat?