TRUEWERK Sales Trigger: New CEO Fuels E-Comm Growth
✅ Glenn Silbert named CEO at TRUEWERK—prime for growth. 🔥 Pitch scalable e-commerce & omnichannel to boost DTC.
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🚀 Battle Card: TRUEWERK
Quick trigger:
👤 Decision Maker in the News
- Glenn Silbert, Chief Executive Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/truewerk/)
💡 Why It Matters
- This TRUEWERK sales trigger signals a growth inflection for performance workwear → Source
🎯 Core Pain Point
- Leadership transition management while scaling product innovation
- Aligning omnichannel strategy to boost direct-to-trade channels
💰 What to Pitch
- Primary: Scalable e-commerce platform → drive online revenue & direct DTC growth
- Expansion: Omnichannel retail integration solution → unify inventory & customer experience
🗺️ Quick Context
- HQ: Denver, CO
- Employees: ≈ 75
- Rev: ≈ $25 M
🤼 Competitive Intel
*Which other vendors you’ll probably face to win TRUEWERK’s business.*
- Shopify Plus — E-commerce Platform
- Unique edge: Rapid deployment & trade-focused apps
- Evaluated by Dir. eCommerce for ease of scale
- Salesforce Commerce Cloud — E-commerce Platform
- Unique edge: AI-driven personalization
- Evaluated by VP Marketing for community integration
- Adobe Commerce (Magento) — E-commerce Platform
- Unique edge: Deep customization & PIM integration
- Evaluated by IT for product catalog complexity
- BigCommerce — E-commerce Platform
- Unique edge: Built-in B2B & multi-store capabilities
- Evaluated by COO for cost-effective growth
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch referencing the TRUEWERK sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Don’t miss the next TRUEWERK sales trigger—no fluff, all pipeline.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑scalable e-commerce platform❑
PROOF_METRIC = ❑25% increase in online revenue in 3 months❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Glenn
COMPANY = TRUEWERK
DEPT = eCommerce
SIZE = 75
BOTTLENECK = leadership transition management while scaling product innovation
EVENT = Glenn Silbert appointed CEO
DETAIL = leadership transition; founder to chairman
PAIN = align omnichannel strategy to boost direct-to-trade channels
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250926244876&div=41152219
SIM_CO = Duluth Trading Company
WIN_METRIC = 25% increase in online revenue
NEXT_SIZE = 150
EMP_EST = ≈ 75
REV_EST = ≈ $25M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 75-person eCommerce
Glenn—noticed your eCommerce team is ≈ 75.
That’s when leadership transition management while scaling product innovation slows growth.
We helped Duluth Trading Company fix this with scalable e-commerce platform.
Result: 25% increase in online revenue.
Quick call?
PS—next bottleneck hits ≈ 150.
DM ≤45 words, TONE:
Saw your post about leadership transition; founder to chairman — align omnichannel strategy to boost direct-to-trade channels.
Scalable e-commerce platform. 25% increase in online revenue in 3 months. Quick chat?