Trigger Alert: UKG 2025 Partner Intel
UKG just named its 2025 Partners of the Year. Use this channel-trigger intel to align your pitch, fire up your pipeline & hit quota.
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🚀 Battle Card: UKG
Quick trigger: UKG Announces 2025 Partners of the Year (Oct 27, 2025) — major UKG sales trigger for partner enablement teams.
👤 Decision Maker in the News
- Jay Dettling, Chief Partner Officer
💡 Why It Matters
- This UKG sales trigger underscores the strategic focus on scaling and energizing a high-performing partner ecosystem to drive channel-led growth → Source
🎯 Core Pain Point
- Aligning 400+ partners to a unified roadmap at scale
- Driving consistent partner-led customer success outcomes
💰 What to Pitch
- Primary: UKG Partner Program enhancement → Accelerated channel-driven sales growth
- Expansion: Workforce Operating Platform integrations → Optimized partner-driven customer transformations
🗺️ Quick Context
- HQ: Lowell, MA
- Employees: ≈ 14,000
- Rev: ≈ $4.31 B
- Website: ukg.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win UKG’s channel support business.
- ADP — HCM / Payroll
- Unique edge: Market-leading payroll and tax compliance
- Evaluated by VP Channel for partner profitability
- Workday — HCM / ERP
- Unique edge: Unified finance and HR suite
- Evaluated by Dir. Partnerships for global reach
- Oracle — HCM / SCM
- Unique edge: Deep analytics and SCM integration
- Evaluated by VP Alliances for enterprise scalability
- SAP — HCM / ERP
- Unique edge: Industry-specific solution portfolios
- Evaluated by CIO & VP Channel for roadmap alignment
- Ceridian — HCM / Payroll
- Unique edge: Dayforce single data model
- Evaluated by Dir. Sales Enablement for TCO advantages
✅ Do-Now Checklist
Connect with Jay Dettling on LinkedIn (search above)
Capitalize on this UKG sales trigger: send first-touch email & DM with Copy-My-Prompt block
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<Accelerated channel-driven sales growth>❑
PROOF_METRIC = ❑<reduced scheduling time by 80%>❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = ≈ TBD
COMPANY = UKG
DEPT = ≈ TBD
SIZE = ≈ TBD
BOTTLENECK = Aligning 400+ partners to a unified roadmap at scale
EVENT = UKG Announces 2025 Partners of the Year
DETAIL = UKG Announces 2025 Partners of the Year
PAIN = Driving consistent partner-led customer success outcomes
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251027367698&div=41152219
SIM_CO = Simpson Manufacturing
WIN_METRIC = reduced scheduling time by 80%
NEXT_SIZE = ≈ TBD
EMP_EST = 14,000
REV_EST = $4.31B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person ≈ TBD
≈ TBD—noticed your ≈ TBD team is ≈ TBD.
That’s when Aligning 400+ partners to a unified roadmap at scale slows growth.
We helped Simpson Manufacturing fix this with Accelerated channel-driven sales growth.
Result: reduced scheduling time by 80%.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about UKG Announces 2025 Partners of the Year — Driving consistent partner-led customer success outcomes.
Accelerated channel-driven sales growth. reduced scheduling time by 80%. Quick chat?