UKG IR Battle Card: Pipeline-Boosting Sales Trigger

UKG just tapped Traci Tsuchiguchi as Head of IR. Hereโ€™s your battle card to fuel your pipeline, hit next touch, and crush your quota.

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๐Ÿš€ Battle Card: UKG

Quick trigger:
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๐Ÿ‘ค Decision Maker in the News
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๐Ÿ’ก Why It Matters
  • With a seasoned IR leader steering investor communication, thereโ€™s pressure to elevate financial storytelling now. This UKG sales trigger highlights the need for refined investor engagement. โ†’ Source
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๐ŸŽฏ Core Pain Point
  • Unifying stakeholder updates across global investors and analysts
  • Accelerating long-range financial planning with real-time SaaS metrics
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๐Ÿ’ฐ What to Pitch
  • Primary: Investor Relations Advisory Platform โ†’ Streamlined stakeholder communication
  • Expansion: Financial Planning & Analysis Software โ†’ Data-driven forecasting accuracy
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๐Ÿ—บ๏ธ Quick Context
  • HQ: Lowell, MA / USA
  • Employees: 14,000
  • Rev: $4.31 B
  • Website: ukg.com Use this UKG sales trigger to craft timely pitches.
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๐Ÿคผ Competitive Intel

Which other vendors youโ€™ll probably face to win UKGโ€™s business.
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Investor Relations Platforms
  • Q4 Inc โ€” IR Platform
    • Unique edge: Real-time analytics with stakeholder sentiment tracking
    • Evaluated by Head of IR for engagement insights
  • Nasdaq IR โ€” IR & Market Intelligence
    • Unique edge: Built-in market data and customized reporting
    • Evaluated by Sr. Finance for regulatory compliance
  • Diligent โ€” Governance & IR
    • Unique edge: Board collaboration and seamless disclosures
    • Evaluated by CFO for board reporting efficiency
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FP&A Tools
  • Anaplan โ€” FP&A Platform
    • Unique edge: Connected planning across finance and operations
    • Evaluated by Financial Planning Director for scenario modeling
  • Adaptive Insights โ€” FP&A Cloud
    • Unique edge: Intuitive modeling and rapid deployment
    • Evaluated by Finance BI team for ease of use
  • Vena Solutions โ€” FP&A Software
    • Unique edge: Excel-native interface with robust governance
    • Evaluated by FP&A leads for user adoption
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โœ… Do-Now Checklist

Connect with Traci Tsuchiguchi on LinkedIn (link above)
Reference the UKG sales trigger in your subject line and craft first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step

Stay ahead of the next UKG sales triggerโ€”no fluff, all pipeline. Subscribe to NewsletterForLeads
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๐Ÿง  Copy My Prompt for Personalized Cold Outreach

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
โœ๏ธ YOUR COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
OUR_COMPANY   = โ‘โ‰ˆ TBDโ‘
OFFER_BRIEF   = โ‘Investor Relations Advisory Platform to streamline stakeholder communicationโ‘
PROOF_METRIC  = โ‘25% faster stakeholder updatesโ‘
CTA_STYLE     = โ‘quick_callโ‘
TONE          = โ‘friendlyโ‘

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
๐Ÿ“Œ TARGET COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
NAME        = Traci
COMPANY     = UKG
DEPT        = Investor Relations and Strategic Finance
SIZE        = โ‰ˆ 5
BOTTLENECK  = unifying stakeholder updates across global investors and analysts
EVENT       = Appoints Traci Tsuchiguchi as Head of Investor Relations and Strategic Finance
DETAIL      = your appointment as Head of Investor Relations
PAIN        = unifying stakeholder updates across global investors
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250902971231&div=41152219
SIM_CO      = Citrix
WIN_METRIC  = 30% reduction in reporting time
NEXT_SIZE   = โ‰ˆ 10
EMP_EST     = 14,000
REV_EST     = 4.31B

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
TASK FOR CHATGPT
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Role: โ€œNewsletterForLeads SDR-Assistโ€.

Validate any โ‰ˆ guesses via SRC.

EMAIL  (keep breaks):
Subject: โ‰ˆ 5-person Investor Relations and Strategic Finance

Traciโ€”noticed your Investor Relations and Strategic Finance team is โ‰ˆ 5.

Thatโ€™s when unifying stakeholder updates across global investors and analysts slows growth.

We helped Citrix fix this with Investor Relations Advisory Platform to streamline stakeholder communication.

Result: 30% reduction in reporting time.  
Quick call?

PSโ€”next bottleneck hits โ‰ˆ 10.

DM โ‰ค45 words, TONE:
Saw your post about your appointment as Head of Investor Relations โ€” unifying stakeholder updates across global investors.  
Investor Relations Advisory Platform to streamline stakeholder communication. 25% faster stakeholder updates.  
Quick chat?

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