Battle Card: UKG Sales Trigger
Donna Morris’s UKG board hire fires up an AI-driven HR push. Pitch dedicated engineering teams to scale releases 2× and boost your commission.
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🚀 Battle Card: UKG
Quick trigger: Donna Morris appointed to Board of Directors (Aug 25, 2025)
👤 Decision Maker in the News
- Donna Morris, Board of Directors Member · 🔗 LinkedIn
💡 Why It Matters
- This UKG sales trigger signals a renewed push on AI-driven workforce innovation and scaling HR tech for millions of frontline employees. → Source
🎯 Core Pain Point
- Scaling AI-driven people analytics across a 2M+ associate workforce
- Accelerating product/engineering cycles for new HR and payroll features
💰 What to Pitch
- Primary: Dedicated Product Engineering Teams → Scale HR product releases 2× faster
- Expansion: AI/ML R&D Services → Accelerate AI-driven workforce innovation
🗺️ Quick Context
- HQ: Lowell, MA & Weston, FL
- Employees: ≈ 14,000
- Rev: ≈ $4.31 B (2023)
- Website: ukg.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win UKG’s business.
- Accenture — Product Engineering / Digital Transformation
- Unique edge: Global scale, end-to-end delivery
- Evaluated by CTO & VP Eng for transformation roadmap
- Cognizant — IT Services / Product Development
- Unique edge: Deep domain expertise in HR tech
- Evaluated by Chief People Officer for legacy system migration
- Infosys — Engineering Services / Cloud Migration
- Unique edge: Cost-efficient offshore hubs
- Evaluated by VP Ops for TCO and agility
- TCS — Digital Engineering / AI Integration
- Unique edge: Strong AI and analytics capabilities
- Evaluated by Head of Data Science for AI roadmap
- IBM — Consulting / Technology Services
- Unique edge: Hybrid cloud & enterprise AI
- Evaluated by CIO for security and compliance
✅ Do-Now Checklist
Connect with Donna Morris on LinkedIn
Craft first touch referencing this UKG sales trigger in email & DM
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
(Use this UKG sales trigger to tailor your outreach and win big.)
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Dedicated Product Engineering Teams❑
PROOF_METRIC = ❑2× faster HR product releases❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Donna
COMPANY = UKG
DEPT = Product Engineering
SIZE = 4,000
BOTTLENECK = scaling AI-driven people analytics across a 2M+ associate workforce
EVENT = Board appointment
DETAIL = Donna Morris appointed to Board of Directors
PAIN = scaling AI-driven people analytics across a 2M+ associate workforce
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250825478340&div=41152219
SIM_CO = Unite Digital
WIN_METRIC = 2× faster HR product releases
NEXT_SIZE = 8,000
EMP_EST = 14,000
REV_EST = $4.31B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 4,000-person Product Engineering
Donna—noticed your Product Engineering team is ≈ 4,000.
That’s when scaling AI-driven people analytics across a 2M+ associate workforce slows growth.
We helped Unite Digital fix this with Dedicated Product Engineering Teams.
Result: 2× faster HR product releases.
Quick call?
PS—next bottleneck hits ≈ 8,000.
DM ≤45 words, TONE:
Saw your post about Donna Morris appointed to Board of Directors — scaling AI-driven people analytics across a 2M+ associate workforce.
Dedicated Product Engineering Teams. 2× faster HR product releases. Quick chat?