Unity’s Programmatic Playbook: Chris Feo Ignites Your Pipeline

🚀 Battle Card: Unity

• Chris Feo, SVP Sales & Partnerships, Programmatic · 🔗 [LinkedIn](https://www.linkedin.com/company/unity)

• This Unity sales trigger signals a major push into privacy-first programmatic ads across gaming and CTV. → Source

• Reaching high-value gaming audiences in a privacy-first environment

• Scaling programmatic performance across mobile, web & CTV

• Primary: Unity Audience Hub → Unlock scalable, privacy-first advertising performance

• Expansion: Third-party data integrations (Experian, Roku) → Boost targeting precision & lift engagement

• HQ: San Francisco, CA

• Employees: ≈ 7,000

• Rev: ≈ $1.3 B

• Website: [unity.com](https://www.unity.com/)

🤼 Competitive Intel

• LiveRamp — Identity Resolution
• Unique edge: Cookie-less onboarding & DSP connectivity
• Evaluated by SVP Sales for identity fidelity

• The Trade Desk — DSP / Programmatic Buying
• Unique edge: Advanced bidding algorithms & data co-ops
• Evaluated by Programmatic Lead for channel mix

• Magnite — SSP / CTV Monetization
• Unique edge: Premium CTV inventory access
• Evaluated by CTV Ops team for yield optimization

• Roku — CTV Ad Platform
• Unique edge: Native CTV ad buying & measurement
• Evaluated by Partnerships for direct-to-screen reach

• Adobe Advertising Cloud — Omnichannel Programmatic
• Unique edge: Cross-channel campaign orchestration
• Evaluated by Marketing Ops for unified reporting

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call | case_study❑
TONE          = ❑friendly | punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Chris
COMPANY     = Unity
DEPT        = Programmatic
SIZE        = ≈ TBD
BOTTLENECK  = Scaling programmatic performance across mobile, web & CTV
EVENT       = Appointment of Chris Feo as SVP Sales & Partnerships, Programmatic
DETAIL      = Privacy-first advertising across gaming and CTV
PAIN        = Reaching high-value gaming audiences in a privacy-first environment
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251014080631&div=41152219
SIM_CO      = Supercell
WIN_METRIC  = 103.6% lift in engagement rates
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 7,000
REV_EST     = ≈ $1.3B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Programmatic

Chris—noticed your Programmatic team is ≈ TBD.

That’s when Scaling programmatic performance across mobile, web & CTV slows growth.

We helped Supercell fix this with privacy-first programmatic ads with Audience Hub.

Result: 103.6% lift in engagement rates.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about Privacy-first advertising across gaming and CTV — Reaching high-value gaming audiences in a privacy-first environment.  
privacy-first programmatic ads with Audience Hub. 103.6% lift in engagement rates. Quick chat?