Unity’s Programmatic Playbook: Chris Feo Ignites Your Pipeline
Unity just named Chris Feo SVP Sales & Partnerships, Programmatic. This hire signals a major push into privacy-first gaming & CTV ads. Grab pain points, key pitches & next touches to close faster.
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🚀 Battle Card: Unity
Quick trigger:
👤 Decision Maker in the News
- Chris Feo, SVP Sales & Partnerships, Programmatic · 🔗 [LinkedIn](https://www.linkedin.com/company/unity)
💡 Why It Matters
- This Unity sales trigger signals a major push into privacy-first programmatic ads across gaming and CTV. → Source
🎯 Core Pain Point
- Reaching high-value gaming audiences in a privacy-first environment
- Scaling programmatic performance across mobile, web & CTV
💰 What to Pitch
- Primary: Unity Audience Hub → Unlock scalable, privacy-first advertising performance
- Expansion: Third-party data integrations (Experian, Roku) → Boost targeting precision & lift engagement
🗺️ Quick Context
- HQ: San Francisco, CA
- Employees: ≈ 7,000
- Rev: ≈ $1.3 B
- Website: [unity.com](https://www.unity.com/)
🤼 Competitive Intel
Which other vendors you’ll probably face to win Unity’s business.
- LiveRamp — Identity Resolution
- Unique edge: Cookie-less onboarding & DSP connectivity
- Evaluated by SVP Sales for identity fidelity
- The Trade Desk — DSP / Programmatic Buying
- Unique edge: Advanced bidding algorithms & data co-ops
- Evaluated by Programmatic Lead for channel mix
- Magnite — SSP / CTV Monetization
- Unique edge: Premium CTV inventory access
- Evaluated by CTV Ops team for yield optimization
- Roku — CTV Ad Platform
- Unique edge: Native CTV ad buying & measurement
- Evaluated by Partnerships for direct-to-screen reach
- Adobe Advertising Cloud — Omnichannel Programmatic
- Unique edge: Cross-channel campaign orchestration
- Evaluated by Marketing Ops for unified reporting
✅ Do-Now Checklist
Connect with Chris Feo on LinkedIn and mention this Unity sales trigger
Generate email + DM using the Copy-My-Prompt block (Step 7) tied to this Unity sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10) referencing the new programmatic hire
Next Step
Tie every outreach to this Unity sales trigger to catch the momentum.
Stay ahead of every Unity sales trigger—no fluff, all pipeline.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call | case_study❑
TONE = ❑friendly | punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Chris
COMPANY = Unity
DEPT = Programmatic
SIZE = ≈ TBD
BOTTLENECK = Scaling programmatic performance across mobile, web & CTV
EVENT = Appointment of Chris Feo as SVP Sales & Partnerships, Programmatic
DETAIL = Privacy-first advertising across gaming and CTV
PAIN = Reaching high-value gaming audiences in a privacy-first environment
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251014080631&div=41152219
SIM_CO = Supercell
WIN_METRIC = 103.6% lift in engagement rates
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 7,000
REV_EST = ≈ $1.3B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Programmatic
Chris—noticed your Programmatic team is ≈ TBD.
That’s when Scaling programmatic performance across mobile, web & CTV slows growth.
We helped Supercell fix this with privacy-first programmatic ads with Audience Hub.
Result: 103.6% lift in engagement rates.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Privacy-first advertising across gaming and CTV — Reaching high-value gaming audiences in a privacy-first environment.
privacy-first programmatic ads with Audience Hub. 103.6% lift in engagement rates. Quick chat?