Battle Card: U.S. Bank Digital Assets Trigger
U.S. Bank opens Digital Assets & Money Movement org. Pitch Jamie Walker on custody + tokenization. Drive deal flow & pipeline. Set next touch. 🔥
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🚀 Battle Card: U.S. Bank
Quick trigger: new Digital Assets and Money Movement organization (Oct 15, 2025) — a major U.S. Bank sales trigger.
👤 Decision Maker in the News
- Jamie Walker, Head of Digital Assets and Money Movement organization · 🔗 LinkedIn
💡 Why It Matters
- Institutions are racing to embed stablecoin issuance and asset tokenization into their payment rails to unlock new revenue streams. This is a top U.S. Bank sales trigger for digital asset offerings. → Source
🎯 Core Pain Point
- Fragmented digital payment rails hinder seamless asset tokenization
- Legacy systems limit rapid deployment of crypto custody and stablecoin services
💰 What to Pitch
- Primary: End-to-end digital asset custody solution → Ensure secure, compliant crypto services
- Expansion: Tokenization engine + API suite → Rapidly roll out new digital asset offerings
🗺️ Quick Context
- HQ: Minneapolis, MN
- Employees: ≈ 70,000
- Rev: ≈ $26 B
- Website: usbank.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win U.S. Bank’s business.*
- coinbase.com/prime — Crypto Custody & Trading
- Unique edge: Broad trading & liquidity platform
- Evaluated by CFO for liquidity management
- fireblocks.com — Digital Asset Security & Transfer
- Unique edge: MPC-based secure infrastructure
- Evaluated by Head of Ops for operational resilience
- bitgo.com — Custody & Tokenization
- Unique edge: Insured, multi-signature wallets
- Evaluated by Head of Risk for insurance coverage
- chainalysis.com — Compliance & Monitoring
- Unique edge: Advanced AML & blockchain analytics
- Evaluated by Compliance team for regulatory oversight
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Flag this as a U.S. Bank sales trigger in your CRM
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Get U.S. Bank sales trigger intel like this daily—no fluff, all pipeline.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑end-to-end digital asset custody solution❑
PROOF_METRIC = ❑99.9% uptime❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Jamie
COMPANY = U.S. Bank
DEPT = Digital Assets and Money Movement
SIZE = ≈ 20
BOTTLENECK = legacy systems
EVENT = new Digital Assets and Money Movement organization
DETAIL = U.S. Bank establishes new Digital Assets and Money Movement organization
PAIN = fragmented digital payment rails hinder seamless asset tokenization
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251015856865&div=41152219
SIM_CO = Fireblocks
WIN_METRIC = ≈ 50% faster deployment
NEXT_SIZE = ≈ 50
EMP_EST = 70000
REV_EST = ≈ $26B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 20-person Digital Assets and Money Movement
Jamie—noticed your Digital Assets and Money Movement team is ≈ 20.
That’s when legacy systems slows growth.
We helped Fireblocks fix this with end-to-end digital asset custody solution.
Result: ≈ 50% faster deployment.
Quick call?
PS—next bottleneck hits ≈ 50.
DM ≤45 words, TONE:
Saw your post about U.S. Bank establishes new Digital Assets and Money Movement organization — fragmented digital payment rails hinder seamless asset tokenization.
End-to-end digital asset custody solution. 99.9% uptime.
Quick chat?