Battle Card: United Soccer League Sales Trigger

🚀 Battle Card: United Soccer League

• Kewsong Lee, Vice Chair, Board of Directors · 🔗 [LinkedIn](https://www.linkedin.com/company/usl/)

• Capturing this United Soccer League sales trigger now positions you as the go-to partner for their new Division One launch with promotion/relegation, boosting operational capabilities before the 2026 World Cup and 2028 Olympics. → Source

• Accelerating capital deployment and strategic expertise to launch the top-tier league with promotion and relegation by 2028.

• Scaling marketing and operational systems to capture rising fan demand around major global events.

• Primary: HubSpot Marketing Hub → accelerate fan acquisition and retention

• Expansion: Oracle NetSuite ERP → optimize multi-league operations and event logistics

• HQ: Tampa, FL

• Employees: ≈ 500

• Rev: ≈ $75 M

• Website: [uslsoccer.com](https://www.uslsoccer.com/)

🤼 Competitive Intel

• Salesforce — CRM / Marketing Automation
• Unique edge: Best-in-class ecosystem & analytics
• Evaluated by CMO & Dir. Marketing for engagement insights

• Adobe Marketo — Demand Gen Automation
• Unique edge: Advanced personalization & Experience Cloud integration
• Evaluated by Dir. Digital Marketing for campaign ROI

• SAP — ERP / SCM
• Unique edge: Scalable global supply chain solutions
• Evaluated by COO & VP Ops for logistics management

• Microsoft Dynamics 365 — ERP
• Unique edge: Seamless integration with Microsoft ecosystem
• Evaluated by CFO & IT for cost and compatibility

• Infor — ERP / SCM
• Unique edge: Industry-specific modules for sports venues
• Evaluated by IT & Ops for flexibility

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑HubSpot Marketing Hub❑
PROOF_METRIC  = ❑25% engagement boost❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Kewsong
COMPANY     = United Soccer League
DEPT        = Marketing
SIZE        = 10
BOTTLENECK  = scaling marketing and operational systems
EVENT       = BellTower Partners strategic growth investment; your appointment as Vice Chair
DETAIL      = BellTower's strategic investment and your new role
PAIN        = launching the new Division I league with promotion/relegation by 2028
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250923675094&div=41152219
SIM_CO      = Major League Soccer
WIN_METRIC  = 25% engagement boost
NEXT_SIZE   = 20
EMP_EST     = ≈ 500
REV_EST     = ≈ $75M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 10-person Marketing

Kewsong—noticed your Marketing team is ≈ 10.

That’s when scaling marketing and operational systems slows growth.

We helped Major League Soccer fix this with HubSpot Marketing Hub.

Result: 25% engagement boost.  
Quick call?

PS—next bottleneck hits ≈ 20.

DM ≤45 words, TONE:
Saw your post about BellTower's strategic investment and your new role — launching the new Division I league with promotion/relegation by 2028.  
HubSpot Marketing Hub. 25% engagement boost.  
Quick chat?