Battle Card: United Soccer League Sales Trigger
BellTower’s stake in USL is your hot trigger. Pitch HubSpot Marketing Hub & NetSuite ERP to lock the deal before the 2026 World Cup.
Published on
Do not index
Do not index
🚀 Battle Card: United Soccer League
Quick trigger:
👤 Decision Maker in the News
- Kewsong Lee, Vice Chair, Board of Directors · 🔗 [LinkedIn](https://www.linkedin.com/company/usl/)
💡 Why It Matters
- Capturing this United Soccer League sales trigger now positions you as the go-to partner for their new Division One launch with promotion/relegation, boosting operational capabilities before the 2026 World Cup and 2028 Olympics. → Source
🎯 Core Pain Point
- Accelerating capital deployment and strategic expertise to launch the top-tier league with promotion and relegation by 2028.
- Scaling marketing and operational systems to capture rising fan demand around major global events.
💰 What to Pitch
- Primary: HubSpot Marketing Hub → accelerate fan acquisition and retention
- Expansion: Oracle NetSuite ERP → optimize multi-league operations and event logistics
🗺️ Quick Context
- HQ: Tampa, FL
- Employees: ≈ 500
- Rev: ≈ $75 M
🤼 Competitive Intel
Which other vendors you’ll probably face to win United Soccer League’s business.
- Salesforce — CRM / Marketing Automation
- Unique edge: Best-in-class ecosystem & analytics
- Evaluated by CMO & Dir. Marketing for engagement insights
- Adobe Marketo — Demand Gen Automation
- Unique edge: Advanced personalization & Experience Cloud integration
- Evaluated by Dir. Digital Marketing for campaign ROI
- SAP — ERP / SCM
- Unique edge: Scalable global supply chain solutions
- Evaluated by COO & VP Ops for logistics management
- Microsoft Dynamics 365 — ERP
- Unique edge: Seamless integration with Microsoft ecosystem
- Evaluated by CFO & IT for cost and compatibility
- Infor — ERP / SCM
- Unique edge: Industry-specific modules for sports venues
- Evaluated by IT & Ops for flexibility
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Stay on top of every United Soccer League sales trigger.
Get intel like this daily—no fluff, all pipeline.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑HubSpot Marketing Hub❑
PROOF_METRIC = ❑25% engagement boost❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Kewsong
COMPANY = United Soccer League
DEPT = Marketing
SIZE = 10
BOTTLENECK = scaling marketing and operational systems
EVENT = BellTower Partners strategic growth investment; your appointment as Vice Chair
DETAIL = BellTower's strategic investment and your new role
PAIN = launching the new Division I league with promotion/relegation by 2028
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250923675094&div=41152219
SIM_CO = Major League Soccer
WIN_METRIC = 25% engagement boost
NEXT_SIZE = 20
EMP_EST = ≈ 500
REV_EST = ≈ $75M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 10-person Marketing
Kewsong—noticed your Marketing team is ≈ 10.
That’s when scaling marketing and operational systems slows growth.
We helped Major League Soccer fix this with HubSpot Marketing Hub.
Result: 25% engagement boost.
Quick call?
PS—next bottleneck hits ≈ 20.
DM ≤45 words, TONE:
Saw your post about BellTower's strategic investment and your new role — launching the new Division I league with promotion/relegation by 2028.
HubSpot Marketing Hub. 25% engagement boost.
Quick chat?