Lead Trigger: UTA Comms Team Hire
UTA adds two VPs to its comms team. Pitch integrated PR management and media analytics. Connect fast. Fuel your pipeline and close more deals.
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🚀 Battle Card: United Talent Agency
Quick trigger:
👤 Decision Maker in the News
- Gabe Tesoriero, Vice President of Corporate Communications · 🔗 LinkedIn
- Kate Cafaro, Vice President of Corporate Communications · 🔗 LinkedIn
💡 Why It Matters
- Bolstering division-specific communications leadership positions the agency to elevate its narrative and media impact across entertainment verticals. → Source This is a United Talent Agency sales trigger to pitch PR and media monitoring solutions.
🎯 Core Pain Point
- Fragmented messaging across Music, Film & Television divisions
- Under-resourced communications strategy limiting global media reach
💰 What to Pitch
- Primary: Integrated PR Management Solution → Unified campaign execution & enhanced media engagement
- Expansion: Media Analytics & Reporting Platform → Real-time story performance insights
🗺️ Quick Context
- HQ: Beverly Hills, CA
- Employees: ≈ 800
- Rev: ≈ $200 M
- Website: unitedtalent.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win United Talent Agency’s business.
- Cision — PR Management & Media Monitoring
- Unique edge: Vast media contact database
- Evaluated by VP of Comm for targeted outreach
- Meltwater — Media Intelligence & Social Listening
- Unique edge: Real-time social insights
- Evaluated by Director of Insights for trend analysis
- Muck Rack — Journalist Search & Reporting
- Unique edge: Direct journalist engagement tools
- Evaluated by PR Managers for pitch efficiency
- Business Wire — Newswire Distribution
- Unique edge: Global distribution network
- Evaluated by Sr. Comm Manager for release reach
- PR Newswire — Wire Service & Multimedia Distribution
- Unique edge: SEO-boosted multimedia features
- Evaluated by Marketing Ops for content integration
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Use the United Talent Agency sales trigger as your hook in the first outreach
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Integrated PR Management Solution❑
PROOF_METRIC = ❑35% boost in media engagement❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Gabe
COMPANY = United Talent Agency
DEPT = Corporate Communications
SIZE = ≈ TBD
BOTTLENECK = fragmented messaging across divisions
EVENT = UTA Expands Communications Team
DETAIL = the addition of Gabe Tesoriero and Kate Cafaro
PAIN = under-resourced communications strategy limiting global media reach
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250806039846&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 800
REV_EST = ≈ 200M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Corporate Communications
Gabe—noticed your Corporate Communications team is ≈ TBD.
That’s when fragmented messaging across divisions slows growth.
We helped ≈ TBD fix this with Integrated PR Management Solution.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about the addition of Gabe Tesoriero and Kate Cafaro — under-resourced communications strategy limiting global media reach.
Integrated PR Management Solution. 35% boost in media engagement.
Quick chat?