VideoAmp Sales Trigger: Jon Steinlauf Board Hire Fuels Pipeline
Jon Steinlauf joins VideoAmp’s board. Prime time to pitch data integration & cross-platform analytics. Ramp up pipeline and commission.
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🚀 Battle Card: VideoAmp
Quick trigger:
👤 Decision Maker in the News
- Jon Steinlauf, Board of Directors Member · 🔗 LinkedIn
💡 Why It Matters
- This VideoAmp sales trigger delivers premium client-side leadership straight to the board, supercharging their ad measurement roadmap. → Source
🎯 Core Pain Point
- Cross-platform measurement complexity
- Scaling transparent currency across publishers
💰 What to Pitch
- Primary: Enterprise data integration solution → accelerated AWS Clean Rooms deployment & iron-clad privacy governance
- Expansion: Cross-platform analytics add-on → deeper audience insights & new revenue streams
🗺️ Quick Context
- HQ: Los Angeles, CA / New York, NY
- Employees: ≈ 500
- Rev: ≈ $75 M
- Website: videoamp.com
🤼 Competitive Intel
Top challengers you’ll face to win VideoAmp’s business.
- Nielsen — Cross-Platform Measurement
- Unique edge: Industry currency with global ratings
- Evaluated by CEO & Board for market credibility
- Comscore — Audience & Advertising Analytics
- Unique edge: Multi-screen audience segmentation
- Evaluated by CMO for digital footprint insights
- Adobe Analytics — Digital & OTT Insights
- Unique edge: Seamless Adobe Experience Cloud integration
- Evaluated by CTO for tech stack compatibility
✅ Do-Now Checklist
Connect with Jon Steinlauf on LinkedIn (link above)
Draft intro email with data integration pitch referencing this VideoAmp sales trigger
Log outreach and schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Always be first on the next VideoAmp sales trigger—no fluff, all pipeline.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Enterprise data integration solution❑
PROOF_METRIC = ❑880% YoY growth❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Jon
COMPANY = VideoAmp
DEPT = Board of Directors
SIZE = 8
BOTTLENECK = cross-platform measurement complexity
EVENT = Board appointment
DETAIL = appointed Jon Steinlauf to Board of Directors
PAIN = scaling transparent currency across publishers
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250915757930&div=41152219
SIM_CO = Warner Bros. Discovery
WIN_METRIC = 30% higher ROI
NEXT_SIZE = 20
EMP_EST = 500
REV_EST = $75M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Validate any ≈ guesses via SRC.
Role: “NewsletterForLeads SDR-Assist”.
EMAIL (keep breaks):
Subject: 8-person Board of Directors
Jon—noticed your Board of Directors team is ≈ 8.
That’s when cross-platform measurement complexity slows growth.
We helped Warner Bros. Discovery fix this with Enterprise data integration solution.
Result: 30% higher ROI.
Quick call?
PS—next bottleneck hits ≈ 20.
DM ≤45 words, TONE:
Saw your post about appointed Jon Steinlauf to Board of Directors — scaling transparent currency across publishers.
Enterprise data integration solution. 880% YoY growth. Quick chat?