Visa Cyber Advisory Sales Trigger

Do not index

🚀 Battle Card: Visa

Quick trigger: Launch of global Visa Cybersecurity Advisory Practice & appointment of Jeremiah Dewey (Aug 2025)

👤 Decision Maker in the News

Jeremiah Dewey, Global Head of Cyber Products · 🔗 LinkedIn

💡 Why It Matters

This Visa sales trigger reveals a shift: cybersecurity moves from cost center to strategic growth driver. → Source

🎯 Core Pain Point

Lack of proactive threat detection frameworks

Resource gaps in specialized cyber risk strategy

💰 What to Pitch

Primary: Cybersecurity Advisory Services → Tailored risk landscape analysis & actionable defense roadmap

Expansion: Managed Security & Incident Response → 24/7 threat hunting, rapid containment & resilience

Use this

🗺️ Quick Context

HQ: San Francisco, CA

Employees: ≈ 22 000

Rev: ≈ $25 B

Website: usa.visa.com

🤼 Competitive Intel

*Which other vendors you’ll probably face to win Visa’s business.*

CrowdStrike — Endpoint Protection

Unique edge: AI-powered threat hunting & real-time telemetry
Evaluated by CISO for detection capabilities

FireEye (Mandiant) — Incident Response & Threat Intelligence

Unique edge: Elite IR teams & up-to-the-minute TTP insights
Evaluated by Global Head of Security Operations

Palo Alto Networks — Network Security Platform

Unique edge: Integrated NGFW + cloud-delivered prevention
Evaluated by VP of Infrastructure for unified policy

IBM Security — Managed Security Services

Unique edge: Global SOC footprint & deep analytics
Evaluated by IT Risk for scale and SLAs

Deloitte — Cyber Advisory & Risk Consulting

Unique edge: Industry-specific transformation roadmaps
Evaluated by CFO & COO for ROI and governance

✅ Do-Now Checklist

Connect with Jeremiah Dewey on LinkedIn (link above)

Draft first-touch email & DM referencing the Visa Cybersecurity Advisory Practice and this Visa sales trigger

Generate email + DM with the Copy-My-Prompt block (Step 7) and send initial outreach

Schedule follow-ups in CRM (Day 3 & Day 10)

Next Step

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🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑≈TBD❑
PROOF_METRIC  = ❑≈TBD❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Jeremiah
COMPANY     = Visa
DEPT        = Cyber Products
SIZE        = ≈200
BOTTLENECK  = proactive threat detection frameworks
EVENT       = launch of global Cybersecurity Advisory Practice
DETAIL      = appointment of Jeremiah Dewey as Global Head of Cyber Products
PAIN        = Lack of proactive threat detection frameworks
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250806116296&div=41152219
SIM_CO      = ≈TBD
WIN_METRIC  = ≈TBD
NEXT_SIZE   = ≈500
EMP_EST     = ≈22000
REV_EST     = ≈$25B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈200-person Cyber Products

Jeremiah—noticed your Cyber Products team is ≈200.

That’s when proactive threat detection frameworks slows growth.

We helped ≈TBD fix this with ≈TBD.

Result: ≈TBD.  
Quick call?

PS—next bottleneck hits ≈500.

DM ≤45 words, TONE:
Saw your post about appointment of Jeremiah Dewey as Global Head of Cyber Products — Lack of proactive threat detection frameworks.  
≈TBD. ≈TBD.  
Quick chat?