Wantable Sales Trigger: New CCO, New Pipeline 🚀

🚀 Battle Card: Wantable

• Tom Nowak, Chief Commercial Officer · 🔗 LinkedIn

• Unifying marketing, merchandising, and digital commerce under one leader signals a push for streamlined customer journeys and higher conversion rates. → Source

• Scaling personalized e-commerce experiences

• Maximizing cross-channel marketing ROI

• Primary: Omnichannel marketing automation platform → consistent campaigns across email, social, and web for higher engagement

• Expansion: AI-driven personalization engine → deeper customer insights to boost conversion and retention

• HQ: Milwaukee, WI

• Employees: ≈ 250

• Rev: ≈ $50 M

• Website: https://www.wantable.com/

🤼 Competitive Intel

• Salesforce Marketing Cloud — Marketing Automation
• Unique edge: Seamless CRM integration for 360° customer views
• Evaluated by CMO for enterprise-grade scalability

• Klaviyo — Email & SMS Marketing
• Unique edge: Native e-commerce analytics and segmentation
• Evaluated by Director of CRM for ease of campaign setup

• Braze — Customer Engagement Platform
• Unique edge: Real-time, multi-channel messaging orchestration
• Evaluated by VP Marketing for personalized engagement

• Dynamic Yield — Personalization & Recommendations
• Unique edge: AI-driven product and content recommendations
• Evaluated by VP Merchandising for revenue-impacting insights

• Bloomreach — Commerce Experience Platform
• Unique edge: Unified search, merchandising, and personalization
• Evaluated by Digital Commerce leads for ROI potential

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call | case_study❑
TONE          = ❑friendly | punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Tom
COMPANY     = Wantable
DEPT        = Marketing
SIZE        = ≈30
BOTTLENECK  = Scaling personalized e-commerce experiences
EVENT       = Appointment of Tom Nowak as Chief Commercial Officer
DETAIL      = leading marketing, merchandising, and digital commerce teams
PAIN        = Scaling personalized e-commerce experiences
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250912900443&div=41152219
SIM_CO      = Stitch Fix
WIN_METRIC  = ≈25% lift in conversion rates
NEXT_SIZE   = ≈50
EMP_EST     = ≈250
REV_EST     = ≈$50M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈30-person Marketing

Tom—noticed your Marketing team is ≈30.

That’s when Scaling personalized e-commerce experiences slows growth.

We helped Stitch Fix fix this with ≈ TBD.

Result: ≈25% lift in conversion rates.  
Want the 2-min recap?

PS—next bottleneck hits ≈50.

DM ≤45 words, TONE:
Saw your post about leading marketing, merchandising, and digital commerce teams — Scaling personalized e-commerce experiences.  
≈ TBD. ≈ TBD.  
Send case study?