Wantable Sales Trigger: New CCO, New Pipeline 🚀
Tom Nowak is Wantable’s new CCO. Time to light up your pipeline with omnichannel marketing automation and AI personalization. Next touch plan inside.
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🚀 Battle Card: Wantable
Quick trigger:
👤 Decision Maker in the News
💡 Why It Matters
- Unifying marketing, merchandising, and digital commerce under one leader signals a push for streamlined customer journeys and higher conversion rates. → Source
🎯 Core Pain Point
- Scaling personalized e-commerce experiences
- Maximizing cross-channel marketing ROI
💰 What to Pitch
- Primary: Omnichannel marketing automation platform → consistent campaigns across email, social, and web for higher engagement
- Expansion: AI-driven personalization engine → deeper customer insights to boost conversion and retention
🗺️ Quick Context
- HQ: Milwaukee, WI
- Employees: ≈ 250
- Rev: ≈ $50 M
- Website: https://www.wantable.com/
🤼 Competitive Intel
Which other vendors you’ll probably face to win Wantable’s business.
- Salesforce Marketing Cloud — Marketing Automation
- Unique edge: Seamless CRM integration for 360° customer views
- Evaluated by CMO for enterprise-grade scalability
- Klaviyo — Email & SMS Marketing
- Unique edge: Native e-commerce analytics and segmentation
- Evaluated by Director of CRM for ease of campaign setup
- Braze — Customer Engagement Platform
- Unique edge: Real-time, multi-channel messaging orchestration
- Evaluated by VP Marketing for personalized engagement
- Dynamic Yield — Personalization & Recommendations
- Unique edge: AI-driven product and content recommendations
- Evaluated by VP Merchandising for revenue-impacting insights
- Bloomreach — Commerce Experience Platform
- Unique edge: Unified search, merchandising, and personalization
- Evaluated by Digital Commerce leads for ROI potential
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Reference the Wantable sales trigger in your first outreach
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call | case_study❑
TONE = ❑friendly | punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Tom
COMPANY = Wantable
DEPT = Marketing
SIZE = ≈30
BOTTLENECK = Scaling personalized e-commerce experiences
EVENT = Appointment of Tom Nowak as Chief Commercial Officer
DETAIL = leading marketing, merchandising, and digital commerce teams
PAIN = Scaling personalized e-commerce experiences
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250912900443&div=41152219
SIM_CO = Stitch Fix
WIN_METRIC = ≈25% lift in conversion rates
NEXT_SIZE = ≈50
EMP_EST = ≈250
REV_EST = ≈$50M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈30-person Marketing
Tom—noticed your Marketing team is ≈30.
That’s when Scaling personalized e-commerce experiences slows growth.
We helped Stitch Fix fix this with ≈ TBD.
Result: ≈25% lift in conversion rates.
Want the 2-min recap?
PS—next bottleneck hits ≈50.
DM ≤45 words, TONE:
Saw your post about leading marketing, merchandising, and digital commerce teams — Scaling personalized e-commerce experiences.
≈ TBD. ≈ TBD.
Send case study?