WHOOP Exec Expansion Alert
WHOOP just added a CCO and CAO. They need a PLM platform to speed design-to-market. Eye ERP + HRIS to tighten global ops. Next touch: LinkedIn Johan Liden.
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🚀 Battle Card: WHOOP
Quick trigger:
👤 Decision Maker in the News
- Johan Liden, Chief Creative Officer · 🔗 LinkedIn
💡 Why It Matters
- Hiring a Chief Creative Officer and Chief Administrative Officer signals a push to scale design excellence and operational resilience globally. → Source
🎯 Core Pain Point
- Lack of unified product design workflow across teams
- Complexities in global supply chain and operations
💰 What to Pitch
- Primary: Product Lifecycle Management (PLM) Platform → Accelerate design-to-market and streamline cross-functional collaboration
- Expansion: Enterprise Resource Planning (ERP) + HRIS Suite → Optimize global operations and align workforce strategy
🗺️ Quick Context
- HQ: Boston, MA
- Employees: ≈ 450
- Rev: ≈ $150 M
- Website: whoop.com
🤼 Competitive Intel
Which other vendors you’ll probably face for the WHOOP sales trigger opportunity.
PLM
- Siemens PLM Software — PLM
- Unique edge: Tight CAD/engineering data integration
- Evaluated by VP Eng for collaboration depth
- PTC — PLM
- Unique edge: IoT-connected design insights
- Evaluated by CTO for product innovation
- Arena Solutions — PLM
- Unique edge: Cloud-native product data management
- Evaluated by Dir of Prod for fast onboarding
ERP
- SAP — ERP
- Unique edge: End-to-end supply chain integration
- Evaluated by VP Ops for global scale
- Oracle NetSuite — ERP
- Unique edge: Modular suite for scaling businesses
- Evaluated by CFO for financial process consolidation
HRIS
- Workday — HRIS
- Unique edge: Unified HCM and analytics
- Evaluated by CHRO for workforce insights
- BambooHR — HRIS
- Unique edge: User-friendly interface for SMEs
- Evaluated by HR Director for employee engagement
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (link above)
Craft outreach emails + DMs referencing the WHOOP sales trigger and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑≈ TBD❑
OFFER_BRIEF = ❑Product Lifecycle Management platform❑
PROOF_METRIC = ❑Reduced time-to-market by 30%❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Johan
COMPANY = WHOOP
DEPT = Creative
SIZE = ≈ 10
BOTTLENECK = Lack of unified product design workflow across teams
EVENT = Expands Executive Team
DETAIL = Appointment of Chief Creative Officer
PAIN = Lack of unified product design workflow across teams
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250922621996&div=41152219
SIM_CO = Fitbit
WIN_METRIC = ≈25% faster time-to-market
NEXT_SIZE = ≈50
EMP_EST = ≈450
REV_EST = ≈$150M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈10-person Creative
Johan—noticed your Creative team is ≈ 10.
That’s when Lack of unified product design workflow across teams slows growth.
We helped Fitbit fix this with Product Lifecycle Management platform.
Result: ≈25% faster time-to-market.
Quick call?
PS—next bottleneck hits ≈50.
DM ≤45 words, TONE:
Saw your post about Appointment of Chief Creative Officer — Lack of unified product design workflow across teams.
Product Lifecycle Management platform. Reduced time-to-market by 30%.
Quick chat?