Battle Card: Winmark Corporation Sales Trigger

🚀 Battle Card: Winmark Corporation

• Lisa Hake, Chief Marketing Officer · 🔗 LinkedIn

• This Winmark Corporation sales trigger signals a strategic investment in upgrading marketing ops to accelerate franchise growth. → Source

• Inconsistent franchisee marketing performance across brands

• Lack of data-driven insights to guide customer engagement

• Primary: Marketing Automation Platform → streamline and personalize franchisee campaigns for higher ROI

• Expansion: Analytics & Reporting Suite → provide data-driven insights to optimize spend and boost growth

• HQ: Minneapolis, MN

• Employees: ≈ 250

• Rev: ≈ $120 M

• Website: winmarkcorporation.com

🤼 Competitive Intel

• HubSpot — Marketing Automation / CRM
• Unique edge: all-in-one inbound and outbound tools
• Evaluated by CMO & Dir. of Digital for ease of use

• Adobe Marketo — Account-Based Marketing
• Unique edge: robust ABM workflows
• Evaluated by VP Marketing for enterprise-grade features

• Salesforce Pardot — B2B Marketing Automation
• Unique edge: native Salesforce integration
• Evaluated by CMO & IT for seamless CRM alignment

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑franchise marketing automation❑
PROOF_METRIC  = ❑20% engagement lift❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Lisa
COMPANY     = Winmark Corporation
DEPT        = Marketing
SIZE        = ≈ 5
BOTTLENECK  = inefficient franchise marketing operations
EVENT       = leadership addition
DETAIL      = Lisa Hake joining as CMO
PAIN        = lack of data-driven franchise marketing insights
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250922923321&div=41152219
SIM_CO      = Great Clips
WIN_METRIC  = 25% ROI increase
NEXT_SIZE   = ≈ 10
EMP_EST     = ≈ 250
REV_EST     = ≈ $120M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 5-person Marketing

Lisa—noticed your Marketing team is ≈ 5.

That’s when inefficient franchise marketing operations slows growth.

We helped Great Clips fix this with franchise marketing automation.

Result: 25% ROI increase.  
Quick call?

PS—next bottleneck hits ≈ 10.

DM ≤45 words, TONE:
Saw your post about Lisa Hake joining as CMO — lack of data-driven franchise marketing insights.  
franchise marketing automation. 20% engagement lift.  
Quick chat?