Battle Card: Winmark Corporation Sales Trigger

🚀 Winmark hires a new CMO. Pitch marketing automation to boost pipeline and close deals for commission.

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🚀 Battle Card: Winmark Corporation

Quick trigger: Leadership Addition (Oct 1, 2025) — Winmark Corporation sales trigger
 
👤 Decision Maker in the News
 
💡 Why It Matters
  • This Winmark Corporation sales trigger signals a strategic investment in upgrading marketing ops to accelerate franchise growth. → Source
 
🎯 Core Pain Point
  • Inconsistent franchisee marketing performance across brands
  • Lack of data-driven insights to guide customer engagement
 
💰 What to Pitch
  • Primary: Marketing Automation Platform → streamline and personalize franchisee campaigns for higher ROI
  • Expansion: Analytics & Reporting Suite → provide data-driven insights to optimize spend and boost growth
 
🗺️ Quick Context
  • HQ: Minneapolis, MN
  • Employees: ≈ 250
  • Rev: ≈ $120 M
 

🤼 Competitive Intel

Which other vendors you’ll probably face to win Winmark Corporation’s business after this Winmark Corporation sales trigger.
 
  • HubSpotMarketing Automation / CRM
    • Unique edge: all-in-one inbound and outbound tools
    • Evaluated by CMO & Dir. of Digital for ease of use
  • Adobe MarketoAccount-Based Marketing
    • Unique edge: robust ABM workflows
    • Evaluated by VP Marketing for enterprise-grade features
  • Salesforce PardotB2B Marketing Automation
    • Unique edge: native Salesforce integration
    • Evaluated by CMO & IT for seamless CRM alignment
 

✅ Do-Now Checklist

Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
 

Next Step

Get intel like this daily—stay ahead of the next Winmark Corporation sales trigger. Subscribe to NewsletterForLeads
 

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑franchise marketing automation❑
PROOF_METRIC  = ❑20% engagement lift❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Lisa
COMPANY     = Winmark Corporation
DEPT        = Marketing
SIZE        = ≈ 5
BOTTLENECK  = inefficient franchise marketing operations
EVENT       = leadership addition
DETAIL      = Lisa Hake joining as CMO
PAIN        = lack of data-driven franchise marketing insights
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250922923321&div=41152219
SIM_CO      = Great Clips
WIN_METRIC  = 25% ROI increase
NEXT_SIZE   = ≈ 10
EMP_EST     = ≈ 250
REV_EST     = ≈ $120M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 5-person Marketing

Lisa—noticed your Marketing team is ≈ 5.

That’s when inefficient franchise marketing operations slows growth.

We helped Great Clips fix this with franchise marketing automation.

Result: 25% ROI increase.  
Quick call?

PS—next bottleneck hits ≈ 10.

DM ≤45 words, TONE:
Saw your post about Lisa Hake joining as CMO — lack of data-driven franchise marketing insights.  
franchise marketing automation. 20% engagement lift.  
Quick chat?

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