Within3 Sales Trigger: Ian McKinnon Heads Consulting
New trigger: Within3 names Ian McKinnon as Global Head of Consulting. Pitch your Launch Intelligence™ platform now to drive deal flow and hit quota.
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🚀 Battle Card: Within3
Quick trigger:
👤 Decision Maker in the News
- Ian McKinnon, Ph.D., Managing Director, Global Head of Consulting · 🔗 [LinkedIn](https://www.linkedin.com/company/within3)
💡 Why It Matters
- Bringing a former Oracle life sciences consulting leader with 20+ years in pharma commercialization accelerates your pitch for integrated launch intelligence. This Within3 sales trigger underscores demand for unified decision-ready insights. → Source
🎯 Core Pain Point
- Fragmented data across field activities, HCP engagement, social sentiment, and claims.
- Slow decision-making during critical launch phases due to siloed insights.
💰 What to Pitch
- Primary: Launch Intelligence™ platform → Accelerates time-to-insight & drives launch success
- Expansion: Consulting services led by Ian McKinnon → Optimizes commercialization strategy & maximizes ROI
🗺️ Quick Context
- HQ: Cleveland, OH
- Employees: ≈ 200
- Rev: ≈ $25 M
- Website: [within3.com](https://within3.com/)
🤼 Competitive Intel
Which other vendors you’ll probably face to win Within3’s business.
- Veeva (https://www.veeva.com) — Commercial CRM & Data Platform
- Unique edge: End-to-end multichannel HCP engagement
- Evaluated by VP Commercial for CRM integration
- IQVIA (https://www.iqvia.com) — Real-World Evidence & Analytics
- Unique edge: Massive healthcare data + predictive modeling
- Evaluated by Chief Data Officer for data depth
- ZS Associates (https://www.zs.com) — Pharma Commercial Consulting
- Unique edge: Integrated strategy & sales force design
- Evaluated by VP Marketing for commercialization roadmaps
- Accenture (https://www.accenture.com) — Life Sciences Digital Consulting
- Unique edge: Enterprise-scale digital transformation
- Evaluated by CIO for tech integration
✅ Do-Now Checklist
Connect with Ian McKinnon on LinkedIn (link above)
Reference the Within3 sales trigger in your first email and DM
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call | case_study❑
TONE = ❑friendly | punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Ian
COMPANY = Within3
DEPT = Consulting
SIZE = ≈ TBD
BOTTLENECK = ≈ TBD
EVENT = Names Ian McKinnon, Ph.D., as Managing Director
DETAIL = Former Oracle leader with 20+ yrs pharma commercialization
PAIN = Fragmented insights slow launch decisions
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251006813185&div=41152219
SIM_CO = IQVIA
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 200
REV_EST = ≈ $25 M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Consulting
Ian—noticed your Consulting team is ≈ TBD.
That’s when ≈ TBD slows growth.
We helped IQVIA fix this with ≈ TBD.
Result: ≈ TBD.
<<CTA_STYLE=="quick_call" ? "Quick call?" : "Want the 2-min recap?">>
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Former Oracle leader with 20+ yrs pharma commercialization — Fragmented insights slow launch decisions.
≈ TBD. ≈ TBD.
<<CTA_STYLE=="quick_call" ? "Quick chat?" : "Send case study?" >>