Within3 Sales Trigger: Ian McKinnon Heads Consulting

🚀 Battle Card: Within3

• Ian McKinnon, Ph.D., Managing Director, Global Head of Consulting · 🔗 [LinkedIn](https://www.linkedin.com/company/within3)

• Bringing a former Oracle life sciences consulting leader with 20+ years in pharma commercialization accelerates your pitch for integrated launch intelligence. This Within3 sales trigger underscores demand for unified decision-ready insights. → Source

• Fragmented data across field activities, HCP engagement, social sentiment, and claims.

• Slow decision-making during critical launch phases due to siloed insights.

• Primary: Launch Intelligence™ platform → Accelerates time-to-insight & drives launch success

• Expansion: Consulting services led by Ian McKinnon → Optimizes commercialization strategy & maximizes ROI

• HQ: Cleveland, OH

• Employees: ≈ 200

• Rev: ≈ $25 M

• Website: [within3.com](https://within3.com/)

🤼 Competitive Intel

• Veeva (https://www.veeva.com) — Commercial CRM & Data Platform
• Unique edge: End-to-end multichannel HCP engagement
• Evaluated by VP Commercial for CRM integration

• IQVIA (https://www.iqvia.com) — Real-World Evidence & Analytics
• Unique edge: Massive healthcare data + predictive modeling
• Evaluated by Chief Data Officer for data depth

• ZS Associates (https://www.zs.com) — Pharma Commercial Consulting
• Unique edge: Integrated strategy & sales force design
• Evaluated by VP Marketing for commercialization roadmaps

• Accenture (https://www.accenture.com) — Life Sciences Digital Consulting
• Unique edge: Enterprise-scale digital transformation
• Evaluated by CIO for tech integration

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call | case_study❑
TONE          = ❑friendly | punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Ian
COMPANY     = Within3
DEPT        = Consulting
SIZE        = ≈ TBD
BOTTLENECK  = ≈ TBD
EVENT       = Names Ian McKinnon, Ph.D., as Managing Director
DETAIL      = Former Oracle leader with 20+ yrs pharma commercialization
PAIN        = Fragmented insights slow launch decisions
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251006813185&div=41152219
SIM_CO      = IQVIA
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 200
REV_EST     = ≈ $25 M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Consulting

Ian—noticed your Consulting team is ≈ TBD.

That’s when ≈ TBD slows growth.

We helped IQVIA fix this with ≈ TBD.

Result: ≈ TBD.  
<<CTA_STYLE=="quick_call" ? "Quick call?" : "Want the 2-min recap?">>

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about Former Oracle leader with 20+ yrs pharma commercialization — Fragmented insights slow launch decisions.  
≈ TBD. ≈ TBD.  
<<CTA_STYLE=="quick_call" ? "Quick chat?" : "Send case study?" >>