Trigger Alert: Woodchuck Sustainability Win
GM Wheeler’s sustainability nod at Woodchuck unlocks AI waste sorting pitches. Boost your pipeline, plan the next touch, and close high-commission deals.
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🚀 Battle Card: Woodchuck
Quick trigger:
👤 Decision Maker in the News
- Matthew Wheeler, General Manager · 🔗 LinkedIn
💡 Why It Matters
- This Woodchuck sales trigger underscores leadership in scaling sustainable biomass solutions and AI-driven waste processing. → Source
🎯 Core Pain Point
- Inefficient manual waste sorting leads to high processing costs and reduced throughput.
- Challenges scaling biomass processing operations while maintaining sustainability targets.
💰 What to Pitch
- Primary: AI-driven waste sorting platform → improve sorting accuracy & reduce manual labor
- Expansion: Supply chain analytics dashboard → optimize biomass procurement & logistics
- Tie each pitch to this
🗺️ Quick Context
- HQ: Grand Rapids, MI
- Employees: ≈ 50
- Rev: ≈ $3M
- Website: https://woodchuck.ai/
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Woodchuck’s business.*
- Tomra — Automated waste sorting
- Unique edge: Sensor-based AI sorting precision
- Evaluated by Ops & Engineering leads for throughput gains
- Rubicon — Waste management platform
- Unique edge: Digital waste logistics & sustainability reporting
- Evaluated by Supply Chain for integration ease
- Covanta — Waste-to-energy services
- Unique edge: Full-cycle conversion expertise
- Evaluated by VP Operations for end-to-end solutions
✅ Do-Now Checklist
Connect with Matthew Wheeler on LinkedIn (link above)
Craft first touch email highlighting Woodchuck sales trigger and AI sorting benefits
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑AI-driven waste sorting platform❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Matthew
COMPANY = Woodchuck
DEPT = Operations & Supply Chain
SIZE = ≈ TBD
BOTTLENECK = Challenges scaling biomass processing operations while maintaining sustainability targets
EVENT = GM named to Crain’s GR Notable Leaders in Sustainability
DETAIL = being named to Crain’s Notable Leaders in Sustainability
PAIN = Inefficient manual waste sorting leads to high processing costs and reduced throughput
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250825673871&div=41152219
SIM_CO = Tomra
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 50
REV_EST = ≈ $3M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Operations & Supply Chain
Matthew—noticed your Operations & Supply Chain team is ≈ TBD.
That’s when Challenges scaling biomass processing operations while maintaining sustainability targets slows growth.
We helped Tomra fix this with AI-driven waste sorting platform.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about being named to Crain’s Notable Leaders in Sustainability — Inefficient manual waste sorting leads to high processing costs and reduced throughput.
AI-driven waste sorting platform. ≈ TBD.
Quick chat?