Wrike AI Head Sparks Instant Deal Flow
András Horváth’s arrival as Wrike’s Head of AI just flipped the switch on enterprise deal flow. Pitch AI consulting and secure data orchestration to crush your quota. 💰
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🚀 Battle Card: Wrike
Quick trigger:
👤 Decision Maker in the News
- András Horváth, Head of AI · 🔗 [LinkedIn](https://www.linkedin.com/company/wrike/)
💡 Why It Matters
- A new AI leader with 15+ years at Microsoft is set to turn enterprise AI from pilot to habit across workflows → Source
🎯 Core Pain Point
- Embedding AI at scale into complex enterprise workflows without security gaps
- Turning AI experiments into measurable productivity gains
💰 What to Pitch
- Primary: Enterprise AI consulting → accelerate Wrike AI adoption with proven playbooks
- Expansion: Secure data orchestration → ensure compliance and context across connected systems
🗺️ Quick Context
- HQ: San Diego, CA
- Employees: ≈ 1,200
- Rev: ≈ $200 M
- Website: [wrike.com](https://www.wrike.com/)
🤼 Competitive Intel
Which other vendors you’ll probably face to win Wrike’s business after this Wrike sales trigger.
- Asana — Work management / Collaboration
- Unique edge: Intuitive UI + extensive third-party integrations
- Evaluated by VP Ops for user adoption
- Monday.com — Work OS / Automation
- Unique edge: Prebuilt workflow templates at scale
- Evaluated by COO for rapid deployment
- Smartsheet — Project management / Reporting
- Unique edge: Spreadsheet-like interface for finance teams
- Evaluated by Dir. Finance for budget visibility
- ClickUp — Productivity platform / Docs
- Unique edge: All-in-one workspace from docs to goals
- Evaluated by IT for platform consolidation
✅ Do-Now Checklist
Connect with András Horváth on LinkedIn (link above)
Reference this Wrike sales trigger in your first email cadences
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Don’t miss the next Wrike sales trigger—get hyper-actionable intel daily.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Accelerate enterprise AI adoption with proven playbooks❑
PROOF_METRIC = ❑AI activity tripled month over month❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = András
COMPANY = Wrike
DEPT = AI
SIZE = ≈ TBD
BOTTLENECK = Embedding AI at scale into workflows without security gaps
EVENT = Appoints Head of AI
DETAIL = Your appointment as Head of AI accelerating enterprise AI momentum
PAIN = Embedding AI at scale into workflows without security gaps
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251002810135&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = AI activity tripled month over month
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 1,200
REV_EST = ≈ $200M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person AI
András—noticed your AI team is ≈ TBD.
That’s when Embedding AI at scale into workflows without security gaps slows growth.
We helped ≈ TBD fix this with Accelerate enterprise AI adoption with proven playbooks.
Result: AI activity tripled month over month.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Your appointment as Head of AI accelerating enterprise AI momentum — Embedding AI at scale into workflows without security gaps.
Accelerate enterprise AI adoption with proven playbooks. AI activity tripled month over month.
Quick chat?