XTM International AI CEO Sales Trigger
New CEO Lorcan Malone is driving AI-fueled global expansion. This trigger unlocks enterprise localization deals. Fuel your pipeline and close faster. 💰
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🚀 Battle Card: XTM International
Quick trigger:
👤 Decision Maker in the News
- Lorcan Malone, Chief Executive Officer · 🔗 LinkedIn
💡 Why It Matters
- This XTM International sales trigger marks a pivotal leadership change to accelerate AI-driven global expansion. → Source
🎯 Core Pain Point
- Scaling and automating localisation across 880+ languages at enterprise scale
- Integrating Transifex, TXTOmedia and Consoltec capabilities into a unified platform
💰 What to Pitch
- Primary: Enterprise Localisation Automation → Accelerate global content delivery
- Expansion: AI-powered Translation Analytics & Integration → Maximise ROI and consolidate workflows
🗺️ Quick Context
- HQ: London, UK
- Employees: ≈ 250
- Rev: ≈ $45 M
- Website: xtm.cloud
🤼 Competitive Intel
*Which other vendors you’ll probably face to win XTM International’s business.*
- Smartling — Localization Management / TMS
- Unique edge: End-to-end content integration & workflow automation
- Evaluated by VP Ops for seamless CMS and API support
- memoQ — TMS / CAT
- Unique edge: Collaborative translation workspace with built-in QA
- Evaluated by Director of Ops for translation consistency
- Lokalise — API-first Localization
- Unique edge: Developer-friendly, agile localization pipelines
- Evaluated by CTO for code-centric workflow integration
- Phrase — Continuous Localization
- Unique edge: Git-based content sync for DevOps teams
- Evaluated by VP Engineering for modern CI/CD alignment
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Frame outreach around this XTM International sales trigger to stand out
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Get intel like this XTM International sales trigger daily—no fluff, all pipeline.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Enterprise Localization Automation❑
PROOF_METRIC = ❑Reduced translation turnaround by 30%❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Lorcan
COMPANY = XTM International
DEPT = Ops & Supply Chain
SIZE = 250
BOTTLENECK = scaling and automating localisation across 880+ languages at enterprise scale
EVENT = CEO appointment
DETAIL = next phase of AI-driven growth and innovation
PAIN = scaling and automating localisation across 880+ languages at enterprise scale
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251027302657&div=41152219
SIM_CO = Smartling
WIN_METRIC = 40% faster translations
NEXT_SIZE = 500
EMP_EST = ≈ 250
REV_EST = ≈ $45M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 250-person Ops & Supply Chain
Lorcan—noticed your Ops & Supply Chain team is ≈ 250.
That’s when scaling and automating localisation across 880+ languages at enterprise scale slows growth.
We helped Smartling fix this with Enterprise Localization Automation.
Result: 40% faster translations.
Quick call?
PS—next bottleneck hits ≈ 500.
DM ≤45 words, TONE:
Saw your post about next phase of AI-driven growth and innovation — scaling and automating localisation across 880+ languages at enterprise scale.
Enterprise Localization Automation. Reduced translation turnaround by 30%.
Quick chat?