Pipeline Alert: You.com Names New CMO

🚀 Battle Card: You.com

• Kady Srinivasan, Chief Marketing Officer · 🔗 LinkedIn

• This You.com sales trigger signals a push to amplify enterprise AI marketing globally → Source

• Scaling high-velocity marketing campaigns to match rapid API and enterprise solution growth

• Differentiating modular AI infrastructure in a competitive market

• Primary: Marketing automation platform → Automate multi-channel campaigns and drive efficient lead nurturing

• Expansion: Account-based marketing (ABM) solution → Target and engage high-value enterprise accounts

• HQ: Palo Alto, CA

• Employees: ≈ 150

• Rev: ≈ $50 M

• Website: you.com

🤼 Competitive Intel

• HubSpot — Marketing Automation
• Unique edge: All-in-one CRM and marketing suite
• Evaluated by CMO & Dir. Marketing Ops for ease of use

• Adobe Marketo — Marketing Automation
• Unique edge: Deep enterprise integration with Adobe Cloud
• Evaluated by VP Marketing for scalability

• Salesforce Pardot — Marketing Automation
• Unique edge: Native Salesforce CRM connectivity
• Evaluated by Demand Gen & Sales Ops for pipeline alignment

• Oracle Eloqua — Marketing Automation
• Unique edge: Robust B2B campaign orchestration
• Evaluated by Global Marketing teams for advanced segmentation

• Demandbase — Account-Based Marketing
• Unique edge: Intent-based target account identification
• Evaluated by ABM leads and RevOps for precision targeting

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Automate multi-channel marketing campaigns with end-to-end tracking❑
PROOF_METRIC  = ❑25% increase in campaign ROI❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Kady
COMPANY     = You.com
DEPT        = Marketing
SIZE        = ≈ 20
BOTTLENECK  = scaling high-velocity marketing campaigns
EVENT       = Appointment of Kady Srinivasan as Chief Marketing Officer
DETAIL      = will lead global marketing efforts to drive the company's next phase of growth
PAIN        = Differentiating modular AI infrastructure in a competitive market
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250902514994&div=41152219
SIM_CO      = Klaviyo
WIN_METRIC  = 3x ARR growth
NEXT_SIZE   = ≈ 50
EMP_EST     = ≈ 150
REV_EST     = ≈ $50M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 20-person Marketing

Kady—noticed your Marketing team is ≈ 20.

That’s when scaling high-velocity marketing campaigns slows growth.

We helped Klaviyo fix this with Automate multi-channel marketing campaigns with end-to-end tracking.

Result: 3x ARR growth.  
Quick call?

PS—next bottleneck hits ≈ 50.

DM ≤45 words, TONE:
Saw your post about will lead global marketing efforts to drive the company's next phase of growth — Differentiating modular AI infrastructure in a competitive market.  
Automate multi-channel marketing campaigns with end-to-end tracking. 25% increase in campaign ROI. Quick chat?