Zayo Battle Card: Integration Pipeline Trigger
Zayo taps Chris Brown as COO to accelerate fiber integration. Target ops pain, pitch your platform, boost pipeline, and close quota-driving deals fast.
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๐ Battle Card: Zayo
Quick trigger:
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๐ค Decision Maker in the News
- Chris Brown, President and Chief Operating Officer ยท ๐ LinkedIn
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๐ก Why It Matters
- This Zayo sales trigger highlights leadership realignment to boost operational rigor as the company integrates Crown Castleโs Fiber Solution Business and scales its 19.1 M fiber-mile network โ Source
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๐ฏ Core Pain Point
- Integrating Crown Castleโs Fiber Solutions quickly and efficiently
- Scaling operations to meet surging demand across 400+ global markets
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๐ฐ What to Pitch
- Primary: Operational Excellence Platform โ Accelerate integration timelines & reduce downtime
- Expansion: Advanced Network Management Services โ Proactive visibility & higher network reliability
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๐บ๏ธ Quick Context
- HQ: Denver, CO
- Employees: โ 3,500
- Rev: โ $2.4 B
- Website: zayo.com
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๐คผ Competitive Intel
Which other vendors youโll probably face to win Zayoโs business.
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- Cisco โ Network Infrastructure
- Unique edge: Broad portfolio with global managed services
- Evaluated by VP Ops & IT for carrier-grade reliability
- Ciena โ Optical Networking
- Unique edge: High-capacity DWDM solutions for long-haul fiber
- Evaluated by Network Architects for scalability
- Nokia โ Packet Routing & Switching
- Unique edge: Integrated IP/Optical platforms with automation
- Evaluated by COO & Dir. Engineering for deployment speed
- Juniper โ Routing & Security
- Unique edge: AI-driven operations & security integration
- Evaluated by IT Security & VP Ops for unified management
- ADVA โ Edge & Cloud Connectivity
- Unique edge: Software-defined networking for flexible edge deployments
- Evaluated by Dir. NetOps for cost-effective edge scaling
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โ Do-Now Checklist
Connect with Chris Brown on LinkedIn (link above)
Reference this Zayo sales trigger in your outreach to tie your solution to their ops priorities
Draft and send first-touch email + DM focused on operational integration wins
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step
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๐ง Copy My Prompt for Personalized Cold Outreach
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
โ๏ธ YOUR COMPANY
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
OUR_COMPANY = โ<your company>โ
OFFER_BRIEF = โAccelerate fiber integration & scaling operationsโ
PROOF_METRIC = โโ TBDโ
CTA_STYLE = โquick_callโ
TONE = โfriendlyโ
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
๐ TARGET COMPANY
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
NAME = Chris
COMPANY = Zayo
DEPT = Ops & Supply Chain
SIZE = โ TBD
BOTTLENECK = Integrating Crown Castleโs Fiber Solutions quickly and efficiently
EVENT = Zayo Appoints Chris Brown as President and Chief Operating Officer
DETAIL = Appoints Chris Brown as President and Chief Operating Officer
PAIN = Integrating Crown Castleโs Fiber Solutions quickly and efficiently
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251016004448&div=41152219
SIM_CO = โ TBD
WIN_METRIC = โ TBD
NEXT_SIZE = โ TBD
EMP_EST = โ 3,500
REV_EST = โ $2.4B
โโโโโโโโโโโโโโโโโโโโโโโโ
TASK FOR CHATGPT
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Role: โNewsletterForLeads SDR-Assistโ.
Validate any โ guesses via SRC.
EMAIL (keep breaks):
Subject: โ TBD-person Ops & Supply Chain
Chrisโnoticed your Ops & Supply Chain team is โ TBD.
Thatโs when Integrating Crown Castleโs Fiber Solutions quickly and efficiently slows growth.
We helped โ TBD fix this with Accelerate fiber integration & scaling operations.
Result: โ TBD.
Quick call?
PSโnext bottleneck hits โ TBD.
DM โค45 words, TONE:
Saw your post about Appoints Chris Brown as President and Chief Operating Officer โ Integrating Crown Castleโs Fiber Solutions quickly and efficiently.
Accelerate fiber integration & scaling operations. โ TBD.
Quick chat?