Zayo Battle Card: Integration Pipeline Trigger

Zayo taps Chris Brown as COO to accelerate fiber integration. Target ops pain, pitch your platform, boost pipeline, and close quota-driving deals fast.

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๐Ÿš€ Battle Card: Zayo

Quick trigger:
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๐Ÿ‘ค Decision Maker in the News
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๐Ÿ’ก Why It Matters
  • This Zayo sales trigger highlights leadership realignment to boost operational rigor as the company integrates Crown Castleโ€™s Fiber Solution Business and scales its 19.1 M fiber-mile network โ†’ Source
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๐ŸŽฏ Core Pain Point
  • Integrating Crown Castleโ€™s Fiber Solutions quickly and efficiently
  • Scaling operations to meet surging demand across 400+ global markets
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๐Ÿ’ฐ What to Pitch
  • Primary: Operational Excellence Platform โ†’ Accelerate integration timelines & reduce downtime
  • Expansion: Advanced Network Management Services โ†’ Proactive visibility & higher network reliability
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๐Ÿ—บ๏ธ Quick Context
  • HQ: Denver, CO
  • Employees: โ‰ˆ 3,500
  • Rev: โ‰ˆ $2.4 B
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๐Ÿคผ Competitive Intel

Which other vendors youโ€™ll probably face to win Zayoโ€™s business.
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  • Cisco โ€” Network Infrastructure
    • Unique edge: Broad portfolio with global managed services
    • Evaluated by VP Ops & IT for carrier-grade reliability
  • Ciena โ€” Optical Networking
    • Unique edge: High-capacity DWDM solutions for long-haul fiber
    • Evaluated by Network Architects for scalability
  • Nokia โ€” Packet Routing & Switching
    • Unique edge: Integrated IP/Optical platforms with automation
    • Evaluated by COO & Dir. Engineering for deployment speed
  • Juniper โ€” Routing & Security
    • Unique edge: AI-driven operations & security integration
    • Evaluated by IT Security & VP Ops for unified management
  • ADVA โ€” Edge & Cloud Connectivity
    • Unique edge: Software-defined networking for flexible edge deployments
    • Evaluated by Dir. NetOps for cost-effective edge scaling
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โœ… Do-Now Checklist

Connect with Chris Brown on LinkedIn (link above)
Reference this Zayo sales trigger in your outreach to tie your solution to their ops priorities
Draft and send first-touch email + DM focused on operational integration wins
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step

Get intel like this daily to power your pipeline. Subscribe to catch the next Zayo sales triggerโ€”no fluff, all pipeline. Subscribe to NewsletterForLeads
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๐Ÿง  Copy My Prompt for Personalized Cold Outreach

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
โœ๏ธ YOUR COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
OUR_COMPANY   = โ‘<your company>โ‘
OFFER_BRIEF   = โ‘Accelerate fiber integration & scaling operationsโ‘
PROOF_METRIC  = โ‘โ‰ˆ TBDโ‘
CTA_STYLE     = โ‘quick_callโ‘
TONE          = โ‘friendlyโ‘

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
๐Ÿ“Œ TARGET COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
NAME        = Chris
COMPANY     = Zayo
DEPT        = Ops & Supply Chain
SIZE        = โ‰ˆ TBD
BOTTLENECK  = Integrating Crown Castleโ€™s Fiber Solutions quickly and efficiently
EVENT       = Zayo Appoints Chris Brown as President and Chief Operating Officer
DETAIL      = Appoints Chris Brown as President and Chief Operating Officer
PAIN        = Integrating Crown Castleโ€™s Fiber Solutions quickly and efficiently
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251016004448&div=41152219
SIM_CO      = โ‰ˆ TBD
WIN_METRIC  = โ‰ˆ TBD
NEXT_SIZE   = โ‰ˆ TBD
EMP_EST     = โ‰ˆ 3,500
REV_EST     = โ‰ˆ $2.4B

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
TASK FOR CHATGPT
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
Role: โ€œNewsletterForLeads SDR-Assistโ€.

Validate any โ‰ˆ guesses via SRC.

EMAIL  (keep breaks):
Subject: โ‰ˆ TBD-person Ops & Supply Chain

Chrisโ€”noticed your Ops & Supply Chain team is โ‰ˆ TBD.

Thatโ€™s when Integrating Crown Castleโ€™s Fiber Solutions quickly and efficiently slows growth.

We helped โ‰ˆ TBD fix this with Accelerate fiber integration & scaling operations.

Result: โ‰ˆ TBD.  
Quick call?

PSโ€”next bottleneck hits โ‰ˆ TBD.

DM โ‰ค45 words, TONE:
Saw your post about Appoints Chris Brown as President and Chief Operating Officer โ€” Integrating Crown Castleโ€™s Fiber Solutions quickly and efficiently.  
Accelerate fiber integration & scaling operations. โ‰ˆ TBD.  
Quick chat?

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